Having a web presence is a key way to increasing business for your company. Search engine optimization, or SEO, is helping businesses attract local attention to their website and in return, increasing sales and potential customer traffic. To learn more about this, we will discuss a few reasons to why you should invest in SEO for your local business.

SEO is used to target potential consumers in the area in which your business is located. By utilizing online resources such as but not limited to Craigslist, Yelp, Angie’s List, Foursquare and other phonebook-like search options, business owners can increase sales, as well as traffic to their company. Another recommendation is to consider purchasing space in the classified section in your local newspaper and reference your website. When people visit your website to obtain additional information about your services, they will want to see colorful photographs of your offerings, videos, or even helpful tips that relate to your business genre. For example, if you own a plumbing company, your website can feature photographs of your staff, testimonials from happy customers, as well as a blog section that helps customers decide if they need professional help. All of these efforts will create substantial returns on the time you invested in marketing online.

Social media is all the rage these days and a simple and low cost way of drawing attention to your local customer base is to get active on social sharing sites such as but not limited to Facebook, Twitter, Instagram, or even Pinterest. Engaging your potential customers in the community in conversation, special deals, and giveaways can draw attention to your business and create traffic to your website. While those you interact with on social media may not have a need to use your business at the moment, when they do need your services, the chances of them calling you first are higher because you are first on their mind since they just “saw” you on social media channels. To use the same example as above, if you own a plumbing company you may wonder why you should engage potential consumers on social sites. The main reason is because the next time someone has a clogged drain, the chances of them turning to their “friends” on social media sites are very high. If you have engaged people on social media, you will be mentioned before a company that is not online. As the saying goes, “out of sight, out of mind.” The same thing applies to social media marketing and how you can make it work well for your business.

If you follow some simple steps to increasing your online presence as well as your SEO, you can expect to notice an increase in revenue, traffic to your website, and a great return on your investment. If you are not knowledgeable about web design, SEO, or social media marketing, it will cost you money up front to hire somebody who can do the work for you, but you will certainly recoup the money invested as well as much more.

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