If you’re reading this blog, then you’ve seen your online marketing heydays- when your website enjoyed top ranking in all search results. But now, you’re witnessing a significant drop in leads, clicks, conversions, traffic and overall ranks. The good news is that there’s no need to worry about it. Here are seven reasons, on why your SEO is in jeopardy.
If your search engine rank is falling, then maybe you’re tracking all the wrong rankings. Over the past few years, search engines have been favoring content with “natural language” for indexation. This means that content with keyword saturation and cliched terminologies are outdated. It might be a good time to re-frame your keyword strategy and focus on quality content written in simple language.
Google is constantly testing new ideas to improve its search results. This results in constant fluctuations in ranking. Your SEO firm will provide you with periodic reports on average SEO performance. Similarly, Google ranking varies with respect to the device used. Even if you lose a rank or two, there’s no need to worry about it. Just make sure not to focus too heavily on keywords if you see a drop in rank.
A few years ago, several big companies made the mistake of authorizing thousands of links for low prices. After a major Google update, the new algorithm saw a saturation of large quantities of low-quality links as potential spam. As a result, such businesses lost several ranks. Some even moved on to the 2nd or 3rd page of Google. If you’ve been linking excessively, it’s time to stop.
If you have recently launched a new web design for your existing website, you search engine rank will drop- regardless of whatever you do. This will happen even if your new design is more optimized for search engine ranking. To keep your ranking safe while launching a new website, it is important to draft a 301 redirect plan. Talk to your SEO firm about it, today.
This is one of the most haphazard phenomena. It happens when you launch a new website and it ranks high, only to go down after a while, or if you launched a new web design to improve your low rank, and then witnessed SEO to improve, only to go down again. There isn’t any scientific reason behind it, except maybe minor upgrades to Google. The key is to be patient and invest in long-term SEO strategies instead of stressing over short term results.
There are minor issues in your robots.txt files that may cause your website to lose ranks. For example, you may have released online content sometime back and requested the search engine to ignore your website. As a result, your web traffic has declined. Take all necessary steps to rectify such mistakes and search up on the best practices for robots.txt files for next time.
When you switch towards a low-quality hosting company or a company with a slow-paced data center, it gives crawlers the message that your website should be ranked after others. The solution to this problem is to make sure that your website loading time is quick.