While it is widely predicted that cyber space will expand further with more and more companies making an entry into the digital fray, some opine that a total makeover may be expected regarding how surfers and leading search engines would prefer the humongous data prevalent on the Web. It goes without saying that the online marketing industry is not only large but volatile and complex as well. Therefore, the sooner you hook up with a Web user correctly, your appeal to him will not only be better but you’ll definitely stay ahead in the tight competition. The following are the most notable digital marketing strategies for 2017.

Video ads to dominate: Though Facebook and YouTube are constantly featuring video ads, Google’s in-SERP video advertising is predicted to bring sea changes to the entire concept of online advertising. Users are also reported to be accepting and viewing video ads more frequently and this will give birth to various types and categories of video ads, soon to be visible on our computer screens. Moreover, as demand for the top ad spots rises, prices for digital advertising too, will increase considerably. Some marketers opine that PPC will die out eventually in the foreseeable future and more optimized alternatives for advertising shall rule the Web.

Mobile to dominate the desktop: The mobile is here to rule the roost. It was evident from the way Google eliminated all websites that weren’t mobile-optimized. Hand-held devices have certainly recorded an ubiquitous presence while desktop traffic is fading already. This clearly shows that the larger volume of sales is reliant on internet marketing that’s strictly mobile-focused. Therefore, mobile search & optimization are top priority items on the digital marketer’s agenda in 2017.

High-quality & unique content is the key:  Content is the “king” of digital marketing. And it will retain its stranglehold on all marketing campaign online in the future. That’s for sure. The heavy influx of  video producers and professional writers should make content marketing highly competitive.

This is exactly where Contentmart can come to your aid with its team of writers who churn out high-quality, unique and interactive content that your readers would be able to connect with. Its panel of niche-based writers, moreover, who possess specialized expertise and knowledge in their own subject matters can deliver some highly customized and quality copy to suit your specific needs.

The year of dedicated apps: Google’s app indexing  will lead to the evolution of a dedicated app  in the future. Although apps may not immediately replace websites, their potential is already being felt. As a result, the year 2017 will be pivotal in app development for mobiles.

Social conversion cometh: 2017 will witness that online communities shall move away from company-consumer conversations or gathering new prospects to providing opportunities for improving conversion rates. This has already been seen in lead generating websites and e-commerce. Social media’s scope of  work is expected to change with newer conversion channels becoming operational while also offering tools to convert prospects into buyers directly.

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