Do you think it’s possible to grow from a small web design agency to the largest website templates marketplace on the web? Are you skeptical about that? Ok, then read our real-life story and start dreaming again. But beware of what you are dreaming of, as even the most incredible dreams tend to come true.
Let’s travel back into the past, to be more accurate, to 2004. Just imagine that nobody knows what a website template is. Most developers are building custom websites. They look ugly, but the designers believe they are creating masterpieces.
TemplateMonster is actually a team of five nerds.They are developing custom websites for clients from different countries. They have an American partner, who helps them to offer their services in the US. All they need to do is make the clients happy.
TemplateMonster’s venture is a success thanks to the guys’ luck, diligence, and expertise.
There is a super-efficient guy in the team who can build not only one, but two sites a day. Can you believe that? Do you think he practices magic? Of course not, he just has a collection of DIY design elements and skillfully uses them to make up website layouts. He does this really fast compared to other designers.
After some time, the team figures out that the products they are producing are in demand and it is going to grow day-by-day. They continue to create PSD templatesand have no clue that very soon out-of-the-box-fully-functional website templates are going to become common items.
The Templates Period
The heroes of this story are experiencing rapid growth accompanied by rises and falls. Their team grows, as well as their products range.
The death of Flash is the worst thing that happens to TemplateMonster as well as the rest of the world. Everybody needs to focus on other technologies.
The team starts to learn quickly in order to stay afloat. They manage to do that, though it is hard.
So, how did the team of five manage to turn into Monster? Magic again? This time the answer is “something similar”. Not only managing partners, but the whole team works like a well setup mechanism. It can be said that people are the greatest TemplateMonster value. It simply can’t function without them.
Marketplace: the Most Interesting Part
TemplateMonster team didn’t plan to become a marketplace right from the start. They liked to produce templates; however, the situation on the market changed and the company was compelled to adjust accordingly. They started all necessary preparations for becoming a marketplace in mid-2016.
Well, from now on TemplateMonster is open to third-party developers, designers, and digital product manufacturers. It welcomes everyone.
At first, TemplateMonster marketplace worked as an invite-only system. They picked out gifted geeks they liked and offered them to become their vendors, which was pretty surprising for the nerds. Looks like a kind of privilege to become one of the marketplace vendors, isn’t it?
It was in May when they discovered some really awesome WordPress themes, developed by the guy from Belarus. Since that time he is selling his templates on the marketplace. Would you like to know how much he earned during the last few months? More than 20K! It’s amazing.
Q&A about the marketplace you’d like to know
Q.Are they accepting all digital products? A.The marketplace team researches the market and accepts only the most asked for products.
Q.How do they know that the product is good enough? A.The marketplace has a review team that inspects the products. If it’s a WordPress theme, be ready that it will be “taken apart” to make sure everything works perfectly and can do everything stated in product’s documentation.
Q.Do you wonder what’s the cut? A.Exclusive products, the ones that are sold only on the marketplace, get up to 70%cut from each sale, non-exclusive get 40% cut.
Q.Why choose TemplateMonster and not ThemeForest or MojoMarketplace? A.Here are the benefits every TemplateMonster marketplace vendor gets.
- They can sell both exclusive and non-exclusive products, while not all marketplaces give their vendors the freedom to sell both exclusive and non-exclusive items.
- Each digital product is reviewed within 12 hours. More complicated digital products are checked for 1-3 days. ThemeForest usually reviews your product for 2 weeks or even longer.
- There are no limitations in terms of the number of products one can submit for a review, whereas Themeforest allows submitting only one product to one category at a time.
- TemplateMonster marketplace has a “Quick Start” option. It helps vendor earn higher commissions from each sale (up to 70% for exclusive digital products). This is a much faster way compared to ThemeForest.
- Vendors can easily interact with marketplace review team via ticket system.
- Vendors can assign more than one category to their digital products from their profile.
- Vendors can withdraw payments via a number of payment gateways no matter what country they reside in.
The marketplace is going to implement a Quality Index systemin the near future. What is a Quality Index system? It’s a ranking that every vendor will get. This ranking is based on several metrics.
In a nutshell, the marketplace will start to accept digital products from larger number of vendors, and this Quality Index will help clients make a decision.
Want to know more about the marketplace and vendorship? Read this free eBook, an ultimate vendor’s guide.
Are you sure that your product is the next big thing? Then TemplateMonster marketplace is the right place for you.