Shopping Alert ….. Strategies behind Flipkart ………
Brace yourself … guysss …. E- Commerce’s giant, our very own Flipkart is gearing up for its Next Big Billion Day Sale. This event is to be many times bigger than the previous one. Big discounted sale day which happened last October had created history. Flipkart is doing almost everything which one can imagine in E – commerce industry for achieving success.
Flipkart is working to enhance its ability to forecast demand, faster delivery and no sub-standard or cheap quality products.
So this time, be prepared to enjoy flawless online shopping experience.
“Big Billion Day this year will be many times bigger. We also want to see our mobile platform play a larger role in serving customers during this years’ sale,” in an interview with ET Sachin Bansal , CEO and co-founder of Flipkart.
This time Flipkart is giving extremely special attention to its mobile app users to offer personalized experiences not only users but to marketplace platform and supply chain network.
Your every bit of data which lies with Flipkart will be examined with the purpose of drawing conclusions about that information to allow organization to make better business decisions and to verify or disprove existing models or theories.
According to statistics, Mobile commerce is growing at really faster pace and more than half of the company’s sale happening through its mobile app only.
“The pace at which this medium is catching up with and even surpassing desktops is faster than what we have seen in the US or China, where the concept of mobile commerce has been around for longer,” Bansal said.
During the Big Billion Day sale only Flipkart generated almost 500 TB of commerce data. “We primarily use data to predict customer trends based on region, gender, wish list etc., to drive an enriching shopping experience,” said Bansal.
“We aim to have at least 10,000 sellers become millionaires this year through the sales generated on our platform,” said Ankit Nagori, SVP – Marketplace at Flipkart.
“We also have on-ground teams carrying out quality checks at seller facilities from time to time along with mystery shoppers who are constantly monitoring sellers for product quality, delivery timelines and customer friendly return/replacement policies,” Nagori said.
Being such a giant and because of its complex structure company face difficulty controlling the qualities of products, so this time all blacklisted sellers won’t qualify to sell on Flipkart. For sellers, they need to be get registered their business first with the certificates of originalities and warranties of their products as Flipkart does not want a single spot on their brand name.
Well, we are waiting impatiently and we had contacted Flipkart for more details and asked for most awaited day of the year ….. FINGERS CROSSED…..
We will update this post as soon as we hear from the Flipkart.
Please share your views and experiences in the comments below.