The Laurent and Benon Group, a leading Indian business conglomerate is basically an established market player. It is a multi-diversified service provider focusing on activities ranging from hospitality, outsourcing solutions, real estate, shipping solutions, human resources, retail, gifting solutions and publication. By following the tradition, the Laurent and Benon will be producing home appliances under its new launch KADEN products.
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A perfect blend of high-quality products and innovation. The new range caters to the evolving needs of the ‘ upwardly mobile Indian consumer ‘ and comprises of SMART home-spanning across the entire range of appliances required in a modern day home. The company aims to reach 100% locally manufactured products. The company said “Backed by in-depth research, the KADEN range aims to offer the right solution for the upwardly mobile consumer on the go. KADEN products include smart irons to smart fans, coolers, heaters etc. KADEN consists of products that are designed to change the lifestyle of its customers through these home appliances.”
KADEN appliance is an integral part of the Laurent and Benon group. With careful planning, it has created a perfectly suited solution to fill those environmental voids through the range of products developed with the blend of innovation. It offers the quality which suits modern day requirements.
Unveiling the new range, Mr Aman Syal, Group CEO, Laurent & Benon, said, “This is a moment of great pride for us. So far, the premium home appliances market has been dominated largely by Chinese imports and the launch of our smart, innovative, indigenously designed KADEN range is set to challenge that status quo. We are aiming for 100% locally manufactured and designed products and we are starting with 50% of the products and hoping to increase to 80%. The indigenous research, design and manufacturing approach of KADEN products are inspired by the Make In India movement announced by Prime Minister Narendra Modi; and we aim to lead this change in the premium home appliances category. Now Indian consumers will have the choice of selecting a locally researched, designed and made in India premium product at competitive prices. In future, we intend to achieve a dominant position in the industry.”
At KADEN, ensuring “customer delight ” and unparallel experience is the aim, in line with which the brand is providing its customers with an interactive mobile app which would assist its customers through the entire products life cycle, KADEN has launched a wide selection of products at affordable prices. It has expanded into developing a wider range of consumer electronics including a smart home device ecosystem. The process to tie the user’s need is required to achieve the products with innovation.
Experience optimum quality and take advantage of creative innovations.KADEN products will be available at all major retail stores, traditional outlets and exclusively available on Amazon. Customers can also book products on KADEN website: www.kadenappliances.com