LeEco has finally launched second generation Superphone’s, Le 2 and Le Max 2, with the company’s awesome content ecosystem and membership which is being bundled. They have also launched their marketplace of an e-commerce website, LeMall. They have also revealed the world’s first CDLA (Continual Digital Lossless Audio) Type-C earphone, which sounds awesome.

LeEco’s 2nd generation superphones: Le 2 and Le Max2

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As they are the next generation phone, Le 2, with a standard combination of 3GB RAM and 32GB ROM, is greatly improved from its predecessor in many ways. ‘It is being powered by the Octa-Core Qualcomm Snapdragon 652.

Le 2 comes up with 16MP rear camera and 8MP front camera, which offers vibrant and true-to-life colors. Le 2 has an In-Cell display screen which is usually featured with overpriced phones. The screen’s blue light filter helps reduce eye fatigue, while at the same time, the in-cell screen allows devices to be thinner and lighter.
It is also important to note that in addition to 3G, LTE, and GSM, Le 2 supports all 4G bands in India and also will have VoLTE very soon over an OTA.

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Besides Le 2, LeEco also released 2nd versions of the 2nd generation of Le Max, which is Le Max2. It is being powered by the world’s most powerful processor  Qualcomm Snapdragon 820, the phone is featuring the high-performance combination of 4GB RAM + 32GB onboard memory Pricing 22,999 or 6GB RAM + 64GB onboard memory pricing 29,999, exclusively available on Flipkart and lemall.com. With a RAM which is three times, that of the iPhone 6s Plus, Le Max2 (6G+64G) is much faster in performance than most competitors.

Le Max2 features a 5.7 inch 2K Super Retina Display, the best display for VR equipment. Its 21MP rear camera comes with blazingly fast focusing speeds thanks to PDAF technology. The rear camera on Le Max2 shoots pictures with great clarity thanks to improved components or technologies like 6P lens. It also has Dual-tone flash on it. The Le Max2 is also equipped with an 8MP front camera.

Le Max2 also enjoys a super-fast 802.11ac Wi-Fi connectivity. It has dual-band and dual-antenna, which means Le Max2’s Wi-Fi speeds are much 4 times faster than most of its competitors, who are on the Wi-Fi 2.4G band and twice as fast as those on the Wi-Fi 5G band.

Phones bundled with Supertainment ecosystem and membership

LeEco has also made impressive additions to its Supertainment membership program. In the coming months, through LeEco Membership program, users can get access to a collection of 2000+ movies. LeEco is all set to have the largest collection of blockbuster and award winning movies from across the world including top Regional Cinema from India – across Hindi, Tamil, Telugu, Marathi & Bengali films. Meanwhile, the program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco takes the lead in offering 1.9 million songs with lossless audio, bringing the users’ audio experience to a brand new height.

With LeEco’s Premium Membership program, users can enjoy premium content, exclusive discounts, a 5TB LeEco Cloud Drive Storage, live music & concerts with Lossless Audio, exclusive giveaways and offers, special events with celebrities and top entertainment talents and many more. Starting from this month, LeEco will also give members access to more than 50 online international live concerts.

World’s first CDLA Standard to disrupt age-old industry norms

World’s first CDLA Standard

Through the new Superphones, LeEco has revolutionarily replaced the 3.5mm headphone port with the world’s first CDLA Type-C interface, leading an audio revolution to the earphone industry. CDLA technology is new to the world and enables end-to-end lossless digital music transmission, with world’s first continual digital lossless audio standard. The two Superphones Le 2 and Le Max 2 are all set to redefine the smart phone audio technology world.

CDLA is quite intelligent. Every pair of CDLA earphones has its own independent ID, so it knows who is using it and what recommendations and preferences it can offer to the user, seamlessly integrating with LeEco’s ecosystems.

LeEco has also unveiled the world’s first Type-C CDLA Earphones which consumers can get access to at a competitive price of only Rs 1,999. LeEco has also unveiled the world’s first Type-C CDLA Earphones which users can get access to at a competitive price of only Rs 1,999.

The launch of LeMall to complete an ecosystem approach

With the launch of LeMall, there e-commerce website, the company has marked its presence into the e-commerce space in India. LeMall.com, first launched in Mainland China in 2013. Both Le 2 and the Le Max2 will be available on Flipkart and LeEco’s very own marketplace e-commerce website LeMall.com soon.

Le 2, the 3GB RAM and 32ROM combination Superphone comes at a price of Rs 11,999, including one-year membership, which is worth Rs 4,900 if purchased alone.

For Le Max2, the 4GB+32GB model will cost Rs 22,999, and the 6GB+64GB version will be at a price of Rs 29,000 and will include a one-year membership.

LeEco will have its first flash sale for Le Max2 on June 28th, and its first Le 2 flash sale in early July. Registration for both the models will be open on June 20th on Flipkart.

LeEco now has a 24×7 Call Centre where users can reach the company’s customer service personnel via calls, live chats and even on social media. It will support queries in nine languages.

LeEco Le 2 HandsOn

LeEco entered the India market with the launch of its Superphones in early 2016 – the Le 1s and the Le Max. Recently, the company launched its first, “Made for India” Superphone Le 1s Eco. The devices which are exclusively available on Flipkart, have truly disrupted the market with their best in class specifications at democratized pricing.

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