Pro Kabaddi which is one of the India’s fastest growing sports league, has signed a 5 years sponsorship deal with VIVO. The New upcoming 5th season of Pro Kabaddi with up to 12 teams and even more than 130 matches will spread across over for 13 weeks. Now as VIVO has signed the sponsorship for title the name of Pro Kabaddi is changed to VIVO Pro Kabaddi Season 5. This season is going to be live in July 2017 exclusively on Star Sports, which is one of the India’s leading sports broadcaster.
The main aim of VIVO to get this partnership is to strengthen its consumer presence with audiences across India with the medium of Pro Kabaddi League. Pro Kabaddi is the second most followed sport when we compare it with Cricket. This will help then in achieving stronger brand recall with some excellent visibility for the brand.
Speaking about VIVO Pro Kabaddi, Sanjay Gupta, Managing Director, Star India said, “We are delighted to have VIVO as our title sponsor, as they happen to share a common vision with Star Sports to make Pro Kabaddi one of the finest leagues in the world. VIVO coming on board as the title sponsor is a significant milestone in the growth story of the league. Star Sports will continue its efforts to elevate the stature of the sport further.”
We have already seen great response on Pro Kabaddi from last 4 seasons with some great record viewership. The high popularity of Pro Kabaddi in India, has evoked the brand to sponsor it.
Speaking on the occasion, Mr. Kent Cheng, CEO, VIVO India said “We are thrilled to partner with Pro Kabaddi league as the title sponsor. This association is important for us as Pro Kabaddi league has reached incredible heights and now proudly stands as one of the most successful leagues in India.
Earlier seasons have shown that Kabaddi is a sport whose popularity cuts across all audiences. With this association, Vivo aims to target the right audience and capture the hearts of Indians. We would like to wish Pro-Kabaddi league huge success for the years to come.”