Are you a newbie in the market? Are you still figuring out your first baby steps to establish yourself as a brand? It is very true that the establishment of startups takes quite a lot of time and effort. At the same time, it is also very important for you to make your presence felt once you are ready to launch.
The world of digital marketing is always shifting with different brands and their voices. It is often tough to make a lasting mark. However, it is not impossible. Do you know what people are looking for when they learn about your brand?Frankly, my experience in the field of digital marketing says that whenever we want to know about a brand, no matter if it is old or new, the modern man (and woman) immediately evaluate their online presence. Being a new brand it is important for you to make your online presence felt. For that, it all starts with an excellent website to drive your fans and customers to.
The development of the corporate world in Portland is in its prime time now. There are numerous startups that are blooming up everywhere in the city. Some of them are making their mark, some are fading away. One of the common reasons certain businesses loses their luster is from incorrectly designing and developing the website. So, when you are looking for a company for website design in Portland to build your base, here are some tips for you—
Keep it Simple
The first thing is to keep the whole design simple. You may think that the flashy colors, blinking buttons, enormous content or lots of information can be useful, but honestly, that can be the reason of driving people away from your website. It is better to stick to the basics. Make sure the information that users are getting is relevant but doesn’t overwhelm them. Moreover, it is important to make the navigation as easy as possible.
Make it Responsive
Studies show that the users often visit different sites from their mobile devices. Those days are long gone when the users used to only sit in front of a computer and browse from their desktop. Everything is mobile now, and your business needs to be able to serve customers on the go. That is why it is important to make your website responsive so that it can be easily accessed from phones or tablets. This also increases your Google ranking, leading to more organic traffic and ultimately more sales.
Establish Brand Value
For a startup, it is always important to make a notable statement. Remember, it is the logo and the website that will speak for your brand. Your website should be able to create a positive and accurate impression that can contribute to the growth of your brand. The brand logo should be perfectly designed to inspire the brand recall. Along with that, don’t limit the brand statement at the corner of the website with the logo only. This statement should be clearly visible from every corner of your website.
Create a List of the Offerings
Don’t baffle your visitors once they land on your website. It is important to have a list of the offerings or the available services on your website. Let the visitor know what you are offering right away! It will not only increase the chances of relevant visitors to the website but also help to decrease the bounce rate for the website.
While consulting an expert for design and development of the website, it is important to keep these points in mind. They will definitely help you in a long run as your enjoy your success!