HomeTrending4 Ways to Improve SEO for Your Healthcare Business

4 Ways to Improve SEO for Your Healthcare Business

SEO (Search Engine Optimisation) is the process of optimising your digital presence so that whenever someone carries out a relevant search in Google or another search engine, your site is the one that is returned. Therefore it is very important to Improve SEO for Your Healthcare Business.

For example, if you run dentists in Sidney, North Dakota, and somebody carries out a search for dentists in Sidney, North Dakota, you would want your site to rank more highly in the results than any of the other dentist’s offices in the same town.

Also See: SEMrush Review 2020: 10x Your Traffic

Improve SEO for Your Healthcare Business

Create Original Content

Improve SEO for Your Healthcare Business
Ways to Optimize your Content Marketing

The most important thing you can do for good SEO is to create original content that is interesting and relevant to your readership. Relevant content tells Google that you are an expert in your field, which improves your authority (one of the factors Google uses in its algorithm). Not only this but if you are consistently supplying content that is interesting and useful, people will keep coming back to your site and they may even share it with friends.

Your customers are an excellent research tool for this. Keep a log of all of the questions that are asked over a period of a few weeks, and use this list to determine what topics you write about on your site.

Choose the Right Keywords

If an article on your site contains a keyword or phrase that exactly matches a search term that someone has keyed into Google, this makes it much more likely that your site will rank highly.

Determining exactly what keywords are the most likely to be used can be tricky! When people are searching for information they likely won’t know medical terminology, for example, so you need to try and guess how they might describe an issue and use this phrase as the title for your article. It’s also a good idea to include the word or phrase a few times throughout the article.

There are plenty of tools out there to help you with keyword research, however, it is mostly a process of trial and error. It can definitely be worth engaging an agency who are experts in the healthcare field to help you with your keyword research because they will already know what your customer base is searching for and have sophisticated research methods. If you would like to get an idea of what an SEO agency can do for you, check out Click Intelligence

Make Your Site User Friendly

Be sure to lay out everything on your site so that it is very clear how your audience finds what they need, while at the same time promoting the things you want them to see. If a site is difficult to use, people will give up and go elsewhere. Take a little time to test your site on a select group of people, and see what their feedback is.

Google’s algorithms look more favourably on sites that are quick and responsive, so it’s worth taking the time to do this step.

Optimise Your Site for Mobile

A lot of people access the internet when they are on the go, from their mobile devices. This means that it is definitely worth taking the time to ensure that your site is not only user friendly on a laptop or computer, but that it also works well on mobile.

When you are user testing your site, ask your group to test it on their mobile devices as well, and let you know what they think.

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