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Approximately 14% of the world’s Top 100 websites are WordPress based, and more than 450 million websites use WordPress at the moment. What do these impressive figures tell us? WordPress came a long way since it was created in 2003 and has evolved into the market’s leading content management system. Apart from being the world’s most popular website platform, WordPress is also the fastest rising CMS, so its dominance will most likely continue into the future.
But with so many great WordPress websites out there, this also means you’ll face tough competition if you have or plan to build a WordPress site. There are millions of internet users looking at amazing WordPress websites at any given moment, so it won’t be easy to catch people’s attention and lure them to your website. But that doesn’t mean you have to settle for being just another drop in the ocean and hope that people will eventually find you.
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There’s always a way (or more) to take your site to the next level and build a strong online presence that will help you reach your objectives. So, here are a few simple and effective tips to make your WordPress site stand out from the crowd and get people to notice you.
Start with a catchy domain name.
If you want to differentiate yourself from the rest, you should start by picking a domain name that can turn you into a brand. Your website’s domain name is more than an address that people will use to find you on the internet. It’s a term associated with what you do and that people will remember you by.
Make sure the domain name you choose is both interesting and relevant to your activity. Try to be as original as possible and avoid picking a name similar to that of another website. This can lead to unwanted confusion, and users can end up on one of your competitors’ websites instead of visiting yours. Other aspects you have to keep in mind when selecting a domain name are spelling and pronunciation. You don’t want to complicate things by choosing a fancy name that is hard to spell and pronounce. Keep it simple and catchy, and everyone will be happy.
Customize
Now comes the fun part. When you build a WordPress website, you have plenty of tools available to help you bring your vision to life. That means there’s a lot of room for customization, and you should take full advantage of it. The best part about WordPress is that it gives you the possibility to choose from a wide variety of themes to make your site look appealing and unique. No matter what type of website you need, there are countless themes you can use.
Look for a theme that is both functional and visually appealing and that doesn’t look generic. Once you’ve found a theme that checks all these boxes, you can either use it as it is or customize it further to meet your specific needs. If the theme you’ve selected looks a little too basic, we recommend going with the second option and add a bit of character to it, just to make sure your site is going to make a good first impression.
Create a blog
Blogging is one of the oldest tricks in the book when attracting visitors to a website. That’s because having a blog will help you boost engagement and give your brand and your WordPress website a voice. On your blog, you can tackle topics relevant to your audience and provide all the information they want to know about you and your brand. A blog is a great tool for educating and keeping your audience in the loop.
Apart from posting your own content, you can also invite others to write on your WordPress blog as guests. You’ll keep things fresh and interesting for your public, and that will definitely help you generate more traffic.
Focus on SEO
It’s not a secret anymore that a proper SEO strategy can improve your website’s visibility and increase traffic to your pages. However, SEO can be complicated, and since it’s an ever-changing discipline, it can be quite tricky to know which tools and techniques will bring you the best results. Focusing on keyword research, link building and posting fresh and compelling content constantly are good starting point for developing an effective SEO strategy.
If you want to go more in-depth with SEO, make sure to choose a digital marketing agency that specializes in SEO practices and can guide you in the right direction. This might be the best option if you want to enjoy long-term results and keep your WordPress website in the lead.
Keep things simple
When you want to get a WordPress website up and running and drive traffic to it, simplicity is usually the best policy. Of course, your site has to look nice and spark people’s interest, but in the end, its purpose is to tell the world who you are and what you have to offer.
It’s never a good idea to overcomplicate a website with designs, features and elements that are not necessarily useful. The message you want to convey can get lost in all the noise, and no one wants to get lost on a website in search of the information they need. Make life easier for you and your visitors by keeping things clean and simple on your WordPress website.
Get social
Never ignore the power of social media, not unless you want to miss on a great opportunity to drive more traffic to your WordPress site. If you don’t have social media accounts, it’s time to get to work and build a presence on all social platforms relevant to your activity. And once you’ve done that, make sure to add links to all these accounts in your about us section on your WordPress website. Remember to include links to your website in all your social media posts, so people will know where to go for more info.
