So, finally Oneplus has revealed why they are offering there Flagship at such low OnePlus has claimed its business model is more efficient than traditional premium smartphone makers; helping the company sell premium products at lower prices. Oneplus, said the brand is more transparent as they sell their products directly to consumers without mark ups and don’t spend money on marketing, distribution etc.
An infographic explains how OnePlus skips distribution costs, retail store costs and marketing investments to sell their products directly. OnePlus claims this business model allows the company to sell its products at about Rs 20,000- Rs 40,000 less price.
Oneplus wanna explain that if they use same market strategy like other big brands their end products usually cost Rs 40,000 – Rs 70,000, but on the other hand, they sells the same premium products in the Rs 20,000 – Rs 30,000 price bracket just because of removing all the middlemen from the logistics chain.
OnePlus, recently launched its flagship OnePlus 3 in India. The smartphone is priced at Rs 27,999 for the 64GB storage space option, with dual-SIM 4Gsupport. OnePlus 3 comes with a metal unibody design.
OnePlus 3 runs the Snapdragon 820 processor clocked at 2.15 Ghz with 6GB RAM and has a 16 megapixel rear camera and an eight megapixel front camera.
ONEPLUS 3 Specs