UCWeb Inc. (UCWeb) is a business within Alibaba Group’s mobile business division and a leading provider of mobile internet software and services.UC News is an app launched by the company which meant exclusively for India. UC News is powered by big data technology and is a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go.
The company also announced that UC Browser India’s monthly active user base has reached 80 million and continues to grow rapidly. UC Browser is now revamped as a content aggregator and, according to StatCounter, the most used mobile browser in India with over 58% market share as of May 2016.
@UCBrowser #Livedigital 80million active users pic.twitter.com/yNrlQLgi1Y
— techniblogic (@techniblogic) June 6, 2016
UC Browser’s usage data shows 73% of its 80 million MAU are tagged as “News Feeds Consumers”. On an average, each UC Browser’s Indian user consumes 6 pieces of news/feeds per day.
Commenting on the new strategy, Kenny Ye, General Manager of UCWeb, Alibaba Mobile Business Group said, “Digital content consumption is on the rise and the challenge is how we can customize, curate and present diverse content to users. Content providers face difficulties in distributing content of different formats, while consumers are swamped by an information overload. Our answer to these challenges is to position ourselves as a content aggregator. The newly launched UC News and upgraded UC Browser for India are two contemporary products embedded with the aim of content aggregation.”
Big data-driven UC News: A smart way to access and consume content
UC News offers a platform that brings together both traditional and new media content creators in a single place, and introduces them to millions of Indian users who already enjoy a faster browsing experience on UC Bowser. UC News is an easy to use app, and features a unique and highly user-friendly interface. It is a one-stop source of trending and curated news content covering all the popular categories of news with 20+ featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humour, etc.
UC News tracks and matches the trending keywords on Facebook and Twitter, and decides on the trending topics before recommending them to the user. UC News also allows users to customize content subscription, as they can choose any kind of content they wish to consume.
UCWeb in India has grown on the strength of its technology and innovation. The data compression algorithms of UC Browser have helped millions of Indians gain access to the internet at faster speeds without premium pricing, thereby making UC Browser a window to the world for many first time mobile phone users. UC News App is live , you can download it for free from 9Apps or Google Play store.
