Free Fire is one of the world’s most popular mobile battle royale game published by Garena Studios that has recently launched a new campaign named #IndiaKaBattleRoyale. The campaign stars one of India’s upcoming actor, Amol Parashar. The campaign focuses to gain the attention of local gamers and non-gamers alike across the country and has been rolled out on Free Fire India’s digital channels as well as on high-impact outdoor hoardings across Bangalore, Chennai, Hyderabad, and Kolkata.
The campaign was launched with three videos. The videos majorly highlighted the important selling points of free fire i.e.
Each of the above-mentioned theme describes how Free Fire is an exciting, fast-paced game with 10-minute matches, and is uniquely designed to work seamlessly across smartphones. The campaign comes with a powerful message that states, “ Game ka Thrill Ab Nahi Hoga Kill. Khelo Free Fire, India ka game” Using this campaign and the powerful message via videos, Free Fire invites all users across India to join in the fun. The videos were released on 13th March, 2020 and since then the videos have collectively garnered a whopping 25.4M views on YouTube alone (as of 23rd March, 2020).
The first video is titled – No Memory? No Problem! Free Fire
The video is 46 seconds long and it shows the way how Amol recklessly chooses pictures of himself and his girlfriend to delete from his phone, to make space to download a storage-heavy game. And, then suddenly, his girlfriend comes to the rescue and suggests playing Free Fire so that her boyfriend would not have to face the problem of storage.
The second video is titled – No Battery? No Problem! Free Fire
The video is 45 seconds long and in this video we can see a college student running desperately up the stairs to the terrace, carrying a portable phone charger along with him. When he arrives, he sees Amol react as if his phone has died of battery and he lost a match. However, in an unexpected turn of events, Amol shows him the phone where Free Fire is still functioning seamlessly, despite the low battery.
The third video is titled – No Time? No Problem! Free Fire
The video is 46 seconds long and it showcases two employees sneaking into a meeting room and closing the blinds. However, a senior employee notices this action and enters the meeting room where to his surprise he finds out that the two employees were not doing anything wrong. Instead, they were utilizing their free time and were taking a quick break from work to enjoy a game of Free Fire on their phones.