To decipher this question, the first thing we need to understand is that SEO and Content Marketing are not separate concepts.The basic concept behind content marketing is to attract and retain customers by consistently creating relevant and interesting informative contents. Content is the king, so, through creating really valuable content you can change and manipulate consumer behavior. It’s the best integrated marketing strategy that focuses on owning media not just renting it.
Content Marketing is being used by some big names of the business world, including P&G, Microsoft, Cisco Systems and John Deere in their marketing strategy. And if you want to put your start-up on the map, there is no other cost-effective way that is better than content marketing.
Basically, content marketing is an art of communicating effectively with your customer to convince them about your brand and products indirectly and to imprint your name on their minds. Instead of telling them to buy your product, you are delivering some valuable information that makes your consumers more aware of your industry. And according to psychologists we feel obliged to do favors in return for a favor done to us, it’s known as the rule of obligation that means when you are delivering information and increasing user experience, you are indirectly delivering favors and manipulating their psychological behavior and gaining their trust.
Smart marketers have already understood that traditional marketing tactics are becoming less and less effective day by day and now they are a waste of your resources.
So, how exactly SEO is an inevitable part of your content marketing?
Do, you read newspapers? Yes, we assume. It’s an integral part of your morning routine. Well, News stories that you have read today, how would you feel if they deliver the same news tomorrow? You will dump the newspaper right away then, right? Exactly, so if your target audiences get all information from another source, then what do you think, will they still be interested in your content?
Here comes the knowledge of SEO
SEO or Search Engine Optimisation is the attempt to improve search engine ranking, means putting your brand name on the First page of Google, if possible on the upper part of that page. So that when users visit your content, every bit of information is brand new to them.
So, how exactly Google rank pages?
Google likes rather loves authority pages. So, it tends to push authority pages to the top of its ranking. So, it’s your job to create authoritative contents and pages.
How to do that?
It’s simply creating valuable content without copy pasting from another source (you can’t cheat Google, after all it knows everything). And your content must be useful to others. When it’s full with useful information, it’s likely to get more shares. The more people share it the more chances are there Google will put it to the top of its ranking. This virtuous circle of shares will create strong and sustainable Google ranking.
The Relation between SEO and Content Marketing: Simplified
So, SEO techniques include various components, like
Keywords: SEO incorporate keyword strategy and content marketing is all about using that keyword efficiently. SEO is about researching trending keywords, utilizing them in your content and then tracking them for consistent progress. But if you really want to utilize SEO marketing strategy you need to have a good content marketing campaign designer. If you want to increase your brand’s scope beyond limits, SEO is crucial. But when it comes to luring customer into your products, you need a strong content marketing strategy and as a part of that, you need hardcore knowledge of SEO and how exactly to use other components.
Another important component of SEO is Link Building: Just a good content marketing or designing valuable content isn’t going to increase your visibility on Google rank pages. There is no other way that you can get your users to see all those valuable contents, not unless you have a strong link building strategy as a backup. Without the knowledge of link building all SEO and Content Marketing strategies becomes next to fruitless. By building link, you will market your blog or content by other platforms which would link back to your website or social media page, so that your users get to know more about you.
Lastly, SEO requires consistency which is provided by consistent content design, generation, and proper content marketing. Without consistency, content marketing campaign might not be able to deliver the desired results.
So, know you know…SEO and Content Marketing is not a separate concept…It’s two sides of the same coin. SEO and Content Marketing go together, overlap, cohere and blend.
Without some few basic difference between them, both of them really is a blended concept together.
- SEO is narrow concept and is more technical than content marketing, which is border and more holistic.
- To incorporate SEO into content marketing into channel its specific technical endeavors.
- The only way to ensure the success of content marketing is to apply SEO techniques and implementing SEO techniques in content marketing.
So, how exactly, these two go hand in hand?
SEO demands Content. And content marketing is all about updating valuable contents.
Without content SEO is impossible. You need articles, blogs, and keywords to start your content marketing. The practical application of SEO is the core of content marketing.
SEO demands keywords. Content marketing means using those keywords:
As we already know keyword is one of the core components of content marketing and researching keyword, utilizing them and tracking is the fundamental component of SEO.
Content marketing consists of top-notch content by using keywords and SEO helps you to get trending related keywords.
SEO is all about link backs, Content Marketing introduces link backs:
The best way to build links is to publish killer content and letting the masses link back. This is an integral part of all round SEO success.
SEO wants consistent output. Content Marketing demands the same:
Google likes fresh fruits (contents). If you know SEO techniques then you know that content gets higher rank in the SERPs than older contents.
Good SEO, means consistent output of your contents. The consistent output means you are doing right content marketing.So, as you can see content marketing is dynamic and to keep it running, you need a fuel, that fuel is SEO.That means Content Marketing and SEO converge together.
So, if you are thinking about starting a content marketing campaign, now you have the basic knowledge of content marketing and it’s relation with SEO. But content marketing, SEO both are a small part of digital marketing campaign, which is highly competitive and technical sphere of marketing, so it’s always better to have a professional digital marketing campaigner at your side, to plan your customised marketing strategy. When it comes to digital marketing, marketers need to monitor implemented strategies, as everything doesn’t work for every brand.