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With all the websites and software that allow you to create your own graphic design, you are probably thinking that hiring professionals is a futile move. But that’s far from the truth. Not hiring professional graphic designers, most especially for your brand or business, will have its drawback.
Here are the 10 things you would miss out if you don’t get a graphic designer.
1. Professional-Looking Visual Assets
Many entrepreneurs who are just starting their businesses don’t see the value of working on their visual assets, specifically their logo. They do not prioritize it thinking they could just create a better one when their business flourishes. However, that’s one of the common mistakes most people commit.
If you are serious about your brand, invest in a good logo that could last for years. If you keep changing your design, you might lose your loyal customers as they won’t realize it’s the same company.
Also See: Common logo design mistakes
In addition, lousy designs have a direct impact on how people will perceive your brand. Unprofessional looking ones might send a signal that your business is not to be trusted.
2. Consistent Branding
Another thing you will miss by not hiring a professional graphic designer is consistent branding. Experts know how to expose your brand message to your market using several design elements. It’s not just about offering them images or billboards containing random photos.
And that is why it is important to have a brand kit. This is where you organize your brand identity in one place. It includes the colour palette, the typeface, logos, and even the images to be used. Brand kits are useful, most especially if you are hiring a designer outside of your company. It will serve as their guideline when creating marketing collaterals.
If you don’t have one yet, a professional graphic designer can create it for you.
3. Turn Your Marketing Ideas Into Reality
Most people have brilliant marketing ideas, but only a few can execute them. Hiring a graphic designer will ensure that your ideas will be turned into actual marketing materials. And they will do so with outstanding quality.
It’s not just about putting design elements together. You need technical knowledge and the right software to complete designs.
4. Fresh Ideas and Perspective
The truth is, we are all biassed when it comes to our own ideas. We feel that since we know the business by heart, our ideas will always be the best. But in most cases, we need an outsider’s point of view to see if there are designs that will fit better to our brand.
Professional graphic designers have worked on several projects and have seen what works over the years. Great designers do not just take orders from their clients. Instead, they provide suggestions that could help your brand. And this brings us to the next point.
5. Stand Out From the Competition
It’s easy to create visuals. But the question is, will it help you stand out in the market? That’s what graphic designers can do. That’s what the Penji team does. They do not just think of your brand, they consider the entire industry and work on designs better than anyone else. You might not be able to do this, considering that you have other responsibilities to work on.
6. Send the Right Message to Your Market
Graphic design is defined as visual content that could help communicate your business. And if you are using the wrong design elements, then it goes without saying that you are sending the wrong messages.
Every shape and every colour could influence your buyer’s behaviour. And graphic designers are well-aware of this. They know which design elements to include in your project and how to use them to your advantage.
This skill is not learned overnight. It takes years to study, and we bet you don’t have the luxury of time to start studying from scratch. Thus, we recommend leaving it to the expert.
7. Generate Profit From Your Website
Graphic design is not just confined to social media posts, posters, brochures, and billboards. In today’s age, your website should be backed up by a graphic designer or a web designer. It’s your representation online, which can be seen by a considerable portion of the market.
And if yours is professionally designed with the right tools that can engage the visitors, you could end up making sales right then and there.
8. Maximize Offline Sales
Good graphic design could also help you with your offline sales. For instance, think about your storefront signage. Having a mundane one or a logo that doesn’t resonate with your offering can make you lose a lot of potential sales. If you don’t get it the first time, you will end up at the bottom of the competition.
Bear in mind that your storefront does not need to be shocking or controversial. Although at some point, that could help. But if you want to send the right message, and to create the right impact, targeting your intended market, hiring a graphic designer should be on top of your list.
9. Save Time For Your Core Job Responsibilities
Outsourcing has become a big hit for a reason. You get to finish projects on time, and you get quality at the same time. And that’s exactly what would happen if you hire a graphic designer. You can let them do the heavy lifting of creating marketing materials, while you focus on working on the more important leg of the business.
You can start networking with potential investors, sell your services or products to end-users, or improve your processes. There are many things to do, and working on your graphic design half-baked will not help your operations grow. We say, leave it to the experts.
10. Save Money
For most, hiring someone for graphic design instead of doing it yourself is just a waste of money. But any wise businessman will tell you otherwise. Having a reliable graphic designer saves you tons of money in the long run. There’s no need to reprint and redo marketing materials, and your logo is set for decades.
