Digital marketing requires you to employ specific skills so that you can be ahead of your competition. Digital marketers, whether novices or pros rely on the best SERP tracker tool for SEO rank tracking. If you intend for your site to be at the top, you need to use tools that let you monitor competitor traffic. Such tools will provide you with detailed information, which helps you to improve your website’s performance. If you are looking to outrank your competition, this guide will list some of the best tools that you can use to predict and monitor your competitor traffic.

1.     Alexa

If you are looking to check how a competitor website is performing, Alexa is one of the tools that you can use. It is a tool that lets you compare your site with that of your competitors in a precise manner. Interestingly, it allows you to monitor even up to 5 sites. That notwithstanding, it is ideal for monitoring both general and common traffic trends.

To use this tool, however, you need to have installed it in your browser. Besides monitoring the traffic of a competitor site, Alexa also displays the top search queries list. This means that you can use it to see the best keywords. Moreover, you can use it to analyze data from distinctive users by country. Alexa is a free tool, but you will get charged $199 for site audits. A significant downside to this tool is that it doesn’t give traffic estimates for either new or small websites. It also doesn’t provide traffic estimates for sites that are visited a few times every month. All in all, it is effective when you want to compare your site with competitor sites within the same industry.

2.     Serpstat

If you are looking for a tool that will help you predict and monitor competitor traffic, you might consider trying Serpstat. It is one of the tools that provide you with reliable data. How so? It allows you to carry out link research, plus it provides you with an update on its index after every 30 minutes. Serpstat is a tool that will keep you in the know of what your competitors are doing because it has a ranking database with millions of keywords from different countries. You are required to pay to use this tool, which gives you access to tons of features, but it also has a 14-day free trial. Additionally, you can use it to check for organic traffic so that you can check what your competitors are doing.

3.     Compete

Another tool that you could easily rely on to monitor competitor traffic is Compete. Compete is a tool that has a great interface to enable you to understand and interpret data easily. It also allows you to compare multiple websites, plus it shows you unique visitors and visits to your site alike. Albeit the data you get from Compete may be off, it is an excellent tool for looking at different trends between competitor sites. You could opt for the free version of this tool or the PRO membership that costs $499 a month.

4.     Google Insights

If you have been wondering how to check the performance of your competitors and monitor their traffic, Google Insights could be a great tool for the job. Just as its name suggests, this is a tool that could give you insights into what your competitors are doing. You can use it to check for a list of key phrases and general trends about regional information. When you use this tool, you will be able to know of the key phrases and key phrase groups that you can use to improve your site’s ranking. It is a tool that is pretty accurate, showing you the key phrases that drive traffic to competitor sites.  Interestingly, it is a free tool.

5.     Google Ad Planner

As a digital marketer, you can stay ahead of your competition by using Google Ad Planner to monitor traffic to their websites. It is a useful tool that will show you the keywords that are mostly searched by visitors, plus it gives you good data. That notwithstanding, this tool also ensures to show you what the audience is interested in. You can use this to your advantage to bring more traffic to your site. Additionally, you don’t have to spend a dime to use this tool. However, a downside to this tool is that it does not have data for small sites.

Conclusion

Have you been wondering how your competitors have been managing to outrank you? Well, you can use one of the tools mentioned above to set a niche for yourself. As a content marketer, it is imperative to track the performance of your website and compare it to other websites. By using these tools, you can create content that drives more traffic to your site.

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