Dentistry is a wonderful profession. However, it has its fair share of challenges. One major stumbling block faced by most dentists is acquiring new patients. You could be the best dentist in town but without new patients seeking your services on a daily basis, your practice could end up going down the drain.
Dental marketing is a vital process that dentists ought to undertake if they desire to attract more patients. There are a couple of marketing ideas for dental office you could try out.
Here are 5 reasons why you should try out dental marketing:
- Bringing new patients to your office
If done right, dental marketing can help you acquire new patients. There is a myriad of ways you can accomplish this. One of the most effective techniques is posting consistently on social media and using local SEO to get your brand out there. You could also make use of social advertising to reach out to more people. Facebook, for instance, has a paid advertising feature that has recorded tremendous success since its inception. Use this ad feature to target specific groups – maybe people in your town or locality.
- Establishing trust among your new and existing patients
Creating a reputable brand is normally a top priority for any business. Using certain dental marketing techniques helps to develop trust among your patients. So when you get into social media, it isn’t sufficient to merely create an account – be present and active. Post status updates, pictures and videos of matters that interest you. Share helpful articles that are relevant to your field. By doing so, you’ll keep your followers engaged and looking forward to your next post.
- Reminding patients of their appointments
Some patients make appointments to your office but fail to show up. Most of them forget to come while others just postpone the dates. This contributes significantly to the number of cancellations made by dental patients each month. Thankfully, dentists can implement programs like SolutionReach and DemandForce to reduce monthly cancellations. These programs consist of features such as email reminders and automatic text messaging.
- Imparting your dental care knowledge to patients
Social media is a thing of beauty. You can use it to share relevant content pertaining a variety of topics, including dental health. It is every doctor’s dream to positively impact his/her community in the best ways possible. You can use social media sites like Twitter and Facebook to offer tips on how kids and adults can take care of their teeth, telltale symptoms to watch out for and healthy eating tips dental patients should implement. Dental education is a critical area that’s often overlooked by most health practitioners. So grab the chance to share your knowledge with others – it could change a life.
- Promoting discounts, special offers and in-house dental plans
If you offer special offers and discounts on a myriad of dental service during certain months of the year, there’s no better way to spread the word than posting on social media. You could also use marketing programs like DemandForce to alert your customers. Clearly, dental marketing is a niche that will greatly benefit your profession as a dentist.