In a highly competitive digital age, creating and implementing a solid law firm SEO strategy is vital to stand out from the rest of the pack and rank well in search.
But when it comes to creating a successful SEO campaign, what exactly is the key to success?
As you’re already aware, getting more visibility and generating more leads to your site is already challenging. Maybe, you have attracted the attention of clients with very little success.
If you’re reading this, then you’ve come to the right place. In this post, we’ll talk about the six effective SEO techniques that you can apply in your law firm:
1. Keyword Selection
One of the first steps that you need to take in your SEO campaign is to do keyword research. It helps you gain insight into the different words and phrases that people are typing on search engines that could be relevant to your practice.
Through research, you’ll be able to know the most relevant and commonly used keywords and identify the ones that you can capitalize on.
Usually, the more common ones are the most competitive, and the most difficult to rank for.
That’s why, it’s essential to do keyword research within your niche market to ensure you’re targeting your customers directly, with lesser competition.
2. High-quality Content
Another crucial factor for SEO is regularly creating high-quality content for your site.
Aim for the type of content that’s informative, useful and relevant. Content that will pull in users to your site.
So, focus on creating something that’s authentic and useful, with relevant keywords incorporated in your website and blog.
You can also prioritize writing long-form content (1,890 words or more) as they tend to rank higher on search results. Although they’re a little longer to write, it’s worth the effort in the end.
3. Calls To Action
See to it that your site includes buttons and other calls-to-action. Once you managed to draw in a prospect, it’s essential that you make it easy for them to continue their relationship with you.
Your CTA should be simple, clear, and action-oriented. Your goal is to make your visitors your clients. So, your CTAs should be compelling, punchy, and do everything to encourage action from your visitors quickly.
Ideally, users should know what they can get when contacting you. So, they should be also easy to find, without becoming too pushy about it.
For instance, using the word, “we can help” can be a powerful CTA. It gives clear options to the user ‒ to either give back by donating to a pro bono case or schedule a consultation.
4. Social Media
Instagram is a social media platform that received dramatic changes (and growth!) recently. It isn’t something that you need to overlook, because utilizing it can help you reach more prospects on a whole new level.
Looking for the right hashtags that perfectly aligns with your SEO strategy will help you find more clients in the long run.
Moreover, posting real-life pictures of your team makes you more human, encouraging people to connect with you online. It might include posting photos of attending a local charity event or team building activities. It goes out to all social media platforms as well ‒ as photos tend to get more clicks and likes.
5. Site Speed
Do you know that 47 percent expect a site to load within 2 seconds? If it takes longer than that, 40 percent of users will leave.
Users today don’t have the patience for slow-loading sites. If it takes too long to load, they’ll leave and move on to your competitors.
Several factors can play a crucial role in your site speed ‒ unoptimized plug-ins, large images, multiple ads, unnecessary widgets and so on.
Immediately solving these issues will significantly boost your site’s loading time, and enhance your SEO strategy in the long run.
6. SSL Certificate
Having an SSL Certificate is a standard security practice for any website on the internet. Here are four compelling reasons why you should have an SSL in your site:
- HTTPS is a critical signal in the algorithm ranking of Google.
- Approximately 82 percent of users do not go through with the entire purchase if they don’t see an SSL on the payments section of the website.
- SSL certificates play a tiebreaker between two competing websites on Google’s search results.
- HTTPS compromises about 40% of Google page one organic listing
Over to You
To compete with other law firms in your area, you need to have a solid SEO strategy and a robust online presence. Remember, that the first place people will come to look for information online is search engines. There, they will look for law firms that are close by, and search for the ones that will give them the service that they’re looking for.
That’s why, if you don’t have any SEO plan yet, it’s time to start now so that you can start getting found online.