Most successful modern companies have an online presence using digital marketing strategy. The right digital marketing tactics, platforms, and tools can help a brand compete with its rivals and generate a significant sum.
Guide for Digital Marketing Strategy
However, if you have limited marketing experience, you might not know how to grow your brand in the search engines or across social media. So, get your business off to the best start with this handy guide to creating your first digital marketing strategy.
Perform a SWOT Analysis
If you’re unfamiliar with the SWOT technique, it stands for strengths, weaknesses, opportunities, and threats to your business and your chosen market. Before kickstarting a digital marketing campaign, you must perform a SWOT analysis to identify your company’s potential obstacles, USP, and areas for growth.
Start by gaining a deeper understanding of your customers’ needs and if they are catered to in the industry. Plus, you must learn about their digital habits, popular influencers, and commonly used competitor tactics to pinpoint undervalued marketing platforms or techniques.
Set SMART Marketing Goals
After reviewing your company and the marketplace for strengths and weaknesses, you must establish annual goals for your brand and action them. It should provide a strict timeline for growing your company’s brand recognition, reputation, and revenue.
The more specific your goals, the more time and effort you’ll put into making them a reality. For example, don’t pledge to a generic goal, such as increasing your social media followers each month. Instead, you must set specific SMART goals, such as, “I want to generate 2,000 followers per month, and I’ll need to publish X number of posts per day and run X number of competitions.”
Execute Various Marketing Strategies
If you want to earn and retain customers, you must adopt various marketing strategies for different platforms, such as:
- Social media
- Email marketing
- Search engine optimization (SEO)
- Content marketing
- Web optimization
It is vital to master the above areas to secure many leads and customers. For example, if you want to develop an active presence on social media, you’ll first need to launch various business accounts on the likes of Instagram and Facebook.
If you’ve never opened an Instagram business account, you might wonder if you will need one. However, it can provide brands many extra benefits, such as CTAs on a business profile to encourage web visits or product purchases, the ability to create ad campaigns, Instagram Shopping access, a swipe-up feature on Instagram Stories, analytics, and much more.
If you have limited knowledge on how to run various marketing strategies, many resources are available to boost your knowledge, such as industry articles, eBooks, infographics, webinars, how-to videos, and more.
Analyze Your Marketing Results
Don’t sit back and hope for the best after executing a marketing strategy. Instead, make an informed decision on future tactics by analyzing the results of a social media post, email newsletter, or link-building campaign.
Measuring every action can help you identify the tactics that earned your company the greatest return on its investment. You can then avoid poor-performing techniques or platforms and focus on the options that generate the best results for your business.