When it comes to new products, trends, and fashion we want to be enticed. We know it’s all part of the game and the strategy to win us over, but we still like to be wooed now and then.
And sometimes all that song and dance pays off and we do buy the item or service, we might have even needed it, but took advantage of the show first. Cheeky.
People might look down on you, or tut if they see or hear such an act, but we’re all the same. We all want a bargain. A great product for no money. And this is where the big guns come in. They have done the rehearsals and it’s time for the main event.
What is Marketing?
Using market research and a great skill at advertising, marketing is defined in simple terms as the action of promoting a service or new product. More technically though, if you click here https://en.wikipedia.org/wiki/Marketing you will see the history of and business breakdown of the whole process meaning.
It’s wanting to buy tickets to the latest film, but you want to see the trailer first so you don’t waste your time and money. Those are two precious things we can never have enough of in this world today.
Marketing vs Digital Marketing
They are essentially the same concept, but with a tweak, as it were. Still a pair of shoes but a different brand or color. You have dinner every night, but different meals.
While marketing has its benefits and perks, digital marketing takes this one step further and hones in on a specific target market, the online world. Shopping and service offering via social media platforms or webpages has boomed and only growing stronger every day.
Businesses are using podcasts, tutorials or video clips more often to reach the younger generations. After all, they have their phones glued to their hands 24/7 do they not?
And they are the upcoming revenue market for us. It only takes one ‘like’ from an influential social media star to create a buzz and hype for your product.
How to Digital Market
Before any holiday or road trip we usually make a plan, so that things-hopefully-don’t go completely off course. The same goes for wanting to expand and promote your company or brand.
You need to have a plan. And a good one or you’ll soon be left Billy-no-Mate at the back of the class. And trust me, that’s not a good look. You can see some handy tips in this clip to help you get your ball rolling.
You need to decide what is the goal you are looking to achieve? What do you want to accomplish? More sales increased revenue or your brand awareness should come like second nature to buyers.
Then you should decide who are your target market. We don’t all respond to sales pitches in the same ways, we might have heard it all before and just want to see the upgrades of a product. Or we are new to the show and we want the whole shebang.
Determine where you are going to find this demographic. Which media platforms, social sites or even Q&A forums for the not so tech-savvy purchases of the older folk. Lastly, write down a rough idea of the steps you are going to take to get this party started and completed.
And while it is up and running, be sure to keep checking in and adding in more personalized touches, more target specific topics and individualized services. This will only take you from good to great.
Who can Help?
While all this might get you excited and hyped up, you haven’t done anything up till now because you just don’t know where or how to start. And this is when you call in the professionals. Some companies specialize in making you a somebody. In a sense.
The help you need will be from what is called an SEO Agency. Huh? Is what you’re probably thinking, but don’t fret, we will explain. Firstly, you need to know that SEO stands for Search Engine Optimization, and their purpose is to make your brand more visible online.
They will add all the bells and whistles to your website to make it more attractive to users as well as in search engines. Adding in keywords to make you pop out.
Companies such as ADV Digital Marketing are just the people you want to be talking to, they have done the leg work and are ready to use their knowledge to bring out the best in you.
How do SEOs Help you?
It may all seem a bit scary with all the technical jargon that is thrown around, but it is not that complicated in hindsight. They help search engine users-ie.people going on Google-to be directed to your site. Helping your brand appear on the first page of search results.
With keywords in place to get people to the door, they will now assess your website and see how easy it is to navigate, is it simple to read? This will keep customers coming back.
There is nothing worse than a website that is complicated. Consumers will just get frustrated and exit before any purchases have been made, and I’m pretty sure they won’t be referring it to their friends.
Keep up with what’s happening
Even if you are successful and business is good, it is always good to keep one foot in the water when it comes to being in the know. This list of marketing blogs is a great read and could be helpful to see who is who in the zoo, and what they are doing differently.
Reading up does not mean you are worried. Knowledge is power, and it is never a waste to increase your education on a subject. We want our business and brand to have longevity and be a household name.
The more effort the more gain. Keep your company in the ‘extraordinary’ as opposed to the ordinary.