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Kia, the trailblazer in India’s mass premium car market, has exciting news for automotive enthusiasts. Starting tonight, from 12 AM, customers can commence pre-booking for the highly awaited New Sonet, Kia’s most premium value Compact SUV. The global premiere of the Sonet, which took place on December 14th, 2023, generated immense anticipation, and now customers have the chance to secure their spot in the priority queue for this exceptional vehicle.
Kia Sonet K-Code Priority Booking:
To add to the excitement, Kia reintroduces the ‘K-Code’ initiative, allowing customers to bypass the waiting queue and receive priority delivery. Existing Kia customers can share their K-Code, obtained from any existing Kia customer, for booking through the official Kia India website (www.kia.com/in) and the ‘MyKia’ app. This exclusive opportunity is valid only on December 20th, 2023, from 12 AM to 11:59 PM.
Delivery Schedule: The delivery of the New Sonet is set to commence in January 2024, except for the Diesel MT variants, which are scheduled for February 2024.
Safety and Technology Prowess: The New Sonet takes pride in being one of the safest Compact SUVs in its segment, boasting a remarkable 25 safety features that include a Robust 15 Hi-Safety Package and 10 Advanced Driver Assistance Systems (ADAS) features. Setting new standards in tech-enabled driving, the Sonet comes equipped with over 70 connected car features like ‘Find My Car’ with Surround View Monitor (SVM), Hinglish Commands, Valet Mode, and more.
Value-Driven Choice: Positioned as the most premium vehicle in the Compact SUV segment, the New Sonet is not just about luxury; it’s also the most value-driven choice for customers. According to a study by Frost & Sullivan, the Sonet’s maintenance cost is 16% and 14% lower than the segment average in Petrol and Diesel variants, respectively. Additionally, Kia India stands out as the only OEM in the mass PV segment to offer 6 airbags standard across its portfolio.
Mr. Tae-Jin Park, MD & CEO, Kia India, expressed excitement, saying, “We are thrilled to announce the commencement of pre-booking for our highly anticipated second bestseller, the Sonet. This innovative model has played a pivotal role in establishing our presence in India, following the remarkable success of the Seltos. A heartfelt thank you to our existing customers for their unwavering faith in the brand, contributing significantly to Kia’s growth journey. The new Sonet premium value proposition at the back of the highest segment-leading connected features, a refreshed design, and the reintroduction of manual transmission in the diesel variants will definitely garner even more admiration from our valued customers.”
Kia Sonet Impressive Sales Record:
The Sonet, Kia’s second best-selling vehicle, has achieved global success with over 3.6 lakh vehicles sold. In India alone, Kia has sold 2.84 lakh vehicles, constituting 33% of Kia India’s overall domestic sales. Despite fierce competition in the Compact SUV segment, the Sonet has maintained close to 13% segment share on average over the last 3 years, showcasing its popularity and market resilience.
