Online retail sales are increasing year after year, and the upward trend shows no signs of slowing down. People adore purchasing from the comfort of their home or via a mobile device. On the other hand, retailers are investing time and money in shaping superb digital storefronts, determined to maximize the amount of traffic. This is not an easy task, though, and there are a lot of moving parts to keep an eye on.
Set the stage
The industry you operate in and products you select to showcase on your website matter a great deal. However, here we will focus on your digital branded environment. The art of planning your steps ahead is what allows you to jumpstart web building and enter the lucrative world of eCommerce with flying colors. It is a good idea to come up with a “Coming Soon” page, and spark some interest even before the launch date. Also, do not fail to carry out extensive market research and do the spadework.
The first step towards pulling together a stellar e-store is picking an eCommerce platform (Cart). It manages products, categories, and the checkout process. A wide array of possibilities can be overwhelming, especially because functionality and features overlap. Some of the most favored platforms are Shopify, BigCommerce, WooCommerce, Magneto, OpenCart, and one basically cannot go wrong with them. Consider the price, specific business needs, and technical skills required.Measure twice and cut once.
Get the show on the road
After that, depending on the platform of choice, you might have to handle domain name and hosting. Hosted solutions, like Shopify, do the work for you, while open-source platforms such as OpenCart require you to do it yourself. Now, entrepreneurs must go for a branded, business-related name, but also host an account, and get an SSL certificate for data encryption. If you want to make your life easier in this stage, opt for a web hosting company in the league of BlueHost.
The next step is to muse on web design and let your branding take place in the online realm. You can hire a designer and receive a custom-designed website, but this could cost you an arm and a leg. Fortunately, there is a multitude of online marketplaces that offer templates (themes). Moreover, many eCommerce platforms offer them at affordable prices. In any regard, a template must be able to echo your brand identity, be mobile-friendly, and possess built-in customization options.
At last, choose a versatile platform like Promise Pay to provide both the choice and convenience to customers. Seamless integration of various gateways is what makes your website work like a charm, so weigh your options carefully at this point. Beyond that, you should strive to optimize the user experience of customers, and pay special attention to your landing pages. Maximize the revenues with the flawless checkout process, and turn your attention to crucial website elements, like calls-to-actions (CTAs) and product images.
Lay the store by your vision
The drive for success and killer plans do not cut it in the landscape bustling with competition and well-designed e-stores. Rise above the noise and design a website which captures the imagination and provides great user experience to your target audience. To get it up and running, you have to find an eCommerce platform which is right for you, design an appealing website, and tailor the content to the needs of a particular target audience. Done right, you will be able to get the operations off the ground in no time and start growing your business.
If you want your ecommerce website to succeed, you need your conversion rates to be high. Increasing them requires using the best possible visual web merchandising techniques. You have to arrange your products in a way that makes sense and causes visitors to take notice, much like how shelves in brick-and-mortar stores are arranged using certain layouts and color combinations. To make your website visually appealing, you need the right combination of images, videos and detailed product descriptions. Creation of organizational techniques like the ability to sort products by function is also part of successful online visual merchandising. Your visitors are more likely to make purchases when information is accurate and images are displayed in an orderly fashion.