Oppo, a leading global smartphone brand has today announced about the extension of its partnership with the International Cricket Council (ICC) for another 4 years, up-till September 2023. As per this partnership, OPPO will continue to be the official Mobile Handset and Headset partner of ICC and all associated ICC events including the ICC U19 Cricket World Cup 2020 in South Africa and both Men’s and Women’s T20 World Cups in Australia next year. The brand has always believed in promoting and celebrating the spirits of sports. Cricket is a sport that ignites passion in billions of fans around the world and in the past too OPPO’s association with ICC has helped establish a remarkable brand recall amongst consumers in India as well as on a global stage.
With the extension of this partnership, OPPO aims to leverage this international platform to engage with over a billion strong cricket-loving audience and strengthen the brand’s global expansion plans.Mr. Sumit Walia, VP, Product and Marketing, OPPO India said that at Oppo is a consumer-focused brand and the brand’s youthful ethos and obsession with quality fall in perfect confluence with the game of cricket cricket and its players who go through rigorous regimes to deliver on the trust laid on them by fans across the globe. The partnership with ICC as the global partner provides us with the opportunity to uplift the spirit of cricket on an international stage. Although OPPO extends its global footprint yet India continues to be a key strategic growth market for OPPO. He also added that ICC provides us with a platform to connect with not only a wider audience in line with our global expansion, but also most importantly, establish a deeper connection with consumers across India.
The ICC Chief Executive Manu Sawhney said that the is delighted to have OPPO on board as a Global Partner of the ICC and our events for another year. As a sport, we pride ourselves on our digital-first approach and that makes OPPO with its innovative approach to technology such a natural partner.
However, with an aim to create high brand resonance through premium experiences, OPPO will continue to engage with the sport and leverage all cricket tournaments hosted by the ICC through a 360-degree marketing strategy.