Websites and blogs, coupled with SEO, are a powerful way of developing your business and promoting your product or a service to some people. However, digital marketers and content creators have their work cut out for them, because now and then, Google will come out with a new update or a tweak, and they will have to perform an SEO audit of their websites and blogs all over again, to keep up with the changes.
While it is certainly a good thing that people will be able to find relevant content easily, it creates more work for content providers. Fortunately, there are plenty of SEO audit tools out there which can make your job easier. We have compiled a list of the best ones, and analyzed them for you:
SEMrush a powerful SEO audit tool that is capable of doing lots of things, but more importantly, it does them all well. At its core is the Analytics Report tool, which will provide you with vital information about traffic, search queries, as well as your competitors’ activity regarding a particular keyword, or search a domain for whatever data you need. SEMrush has some unique features. There is Position Tracking, which helps you see your website’s data at any point in history. Also, there is SEO Idea tool, which analyzes your content, compares it to that of your competitors, and provides suggestions on how you can improve yours. If you want to add valuable content to your website you may find some ideas on different platforms like BuzzSumo or NinjaEssays. Brand Monitoring allows you to track your brand online and see how its reputation develops.
Its Keyword Difficulty tool perhaps focuses a bit much on the total Google results for a particular keyword, but other than that, SEMrush is arguably the best SEO audit platform.
2. Moz Pro
Another big name when it comes to SEO is Moz, especially when it comes to Moz Pro. Probably their most popular platform, it is capable of tracking keywords and analyzing their rankings, which is its main functionality. But, you can also make use of its site crawling capability for auditing your website. Features such as Search Visibility Score, and Moz Page and Domain Authority can provide you with further information when it comes to keyword rankings and advanced metrics. One thing which could be better is its keyword tracking ability, as it could be daily, instead of weekly.
Screaming Frog SEO Spider is an essential tool when it comes to performing an SEO audit of your website. It provides you with a variety of custom settings, and the ability to export data in different formats. But, Screaming Frog’s party piece is its brilliantly intuitive user interface, which is organized by tabs, where each tab represents an item in your SEO audit checklist. Stuff like page titles, meta data, HTTP codes, and image SEO data, is all there. Screaming Frog can also generate a report and export it to.CSV format. All this capability comes at a cost because this Screaming Frog SEO Spider will use up most of your RAM if you are auditing a particularly large website.
4. Raven Tools
This platform will provide you with a suite of useful tools which will help you audit your website, receive keyword ranking reports, and check links. User friendliness of its interface is pretty hard to beat since its drag and drop functionality allows you to create any custom report. Raven has the edge over its competition, because its creators listen to user feedback, and they are willing to create custom features based on their requests. On the other hand, they are very stingy when it comes to providing actual information about their suite of tools, which means you will have to sign up for a free trial to see how the platform works.
Google Keyword Planner, just like its name implies, enables you to search for keywords, create keyword lists, and keep track of keyword stats. In addition to that, you can also use it to analyze the performance of your competitors’ keywords. Google Keyword Planner can also provide you with an estimate for each keyword regarding performance, as well analysis of current trends. You can use it free of charge, which is great but be aware that this tool hides around 50% of the keyword phrases for each search query. This can issue can be circumvented by entering the keyword separately, but it’s still a problem that shouldn’t exist.
Using these smart and useful tools will help you make the most out of your SEO audit process. You will be able to improve traffic, get more accurate data, and find better keywords and phrases. Also, you will be able to keep up with all the latest developments and updates and make them work in your favor. Good luck!