Your e-commerce business must be suffering from a life-threatening illness. It is a tricky one, as it can hide in many different ways, and you won’t notice it until it has ruined with your sales. And its name is SEO mistakes.
Because SEO has frequently been related to content, it is common that many e-commerce websites think that it has nothing or very little to do with them. But this is the first mistake that you can make: ignoring its importance.
And more will follow.
# 1 – Creating poor product descriptions
Your product is the soul of your business. You want that your customers look at it, love it, and buy it. And as you are an online business, you need to convince them with your product description, right? So you understand if they are poorly written, they won’t help you to make any conversions. And for this reason, you should consider adding the right keywords to it, transforming your descriptions into your strongest SEO’s weapon.
# 2 – Not even creating a product description
Ok, it can always be worse. So, yes, worse than writing a bad product description is writing no description at all. And if you think it is too weird, you should know that they are plenty of online business doing it right now. They believe that a good photo and 2 or 3 words are all that takes to ensure purchases and that Google’s algorithm will make sense out of it. They couldn’t be more wrong.
# 3 – Duplicate page titles
You might not have thought about it, but have you considered if your page titles are too similar? Or maybe even the same? If so, you should change hem immediately. It will make harder for search engines to set them apart, and you want that they have a happy time on the website.
# 4 – Lack of a reviews/rating system
It is a common belief that Google’s algorithm takes reviews and ratings into consideration. So if you have none, it will count against you. They give you credibility, even if you have some negative ones it makes the results even better, as nobody can achieve unanimity. So if you don’t have a review or rating tool on your e-commerce business, you should consider adding it as soon as possible.
# 5 – Keyword stuffing
Another thing that you want to avoid is keyword stuffing. Some online entrepreneurs are great on getting a keyword search tool, writing down all possible keywords they get, and then spreading them all over their website as if they were a highly contagious plague. But it can only bring the wrong results, as their content becomes unnatural and hard to understand. And the search engines will say that they are trying to game the system as well.
# 6 – Duplicate title tags or meta descriptions
Title tags and meta descriptions are part essential of your SEO settings. They are what your potential customers will see when they search for a product like yours on a search engine, so you need to get them right.
But what many e-commerce websites do is just copy and paste the same title tags and meta descriptions over and over. It will add no value to their business and will be quickly spotted by the search engines. And this is when they are being good because many entrepreneurs will just leave the SERP plugin as blank as it is.
# 7 – Ignoring URLs
Your URLs are another thing that you should take good care. They are essential to your e-commerce business as they are responsible for directing your customer to the page you want. And yes, they are also indexed by the search engines. That is to say that they should be too similar and that they must include a valuable keyword related to the page’s content.
# 8 – Duplicate content
Laziness is a common reason for failure on e-commerce. You probably have come across a website where the content is virtually (if not exactly) the same everywhere. You can barely notice that you clicked on a different page! Needless to say how confused customers and search engines will be there.
# 9 – Not offering fresh content
Now, you will have got a mistake that it is quite understandable, but you still should avoid it. Because you are selling a product, and it is not like they change that frequently, you might think that the “fresh content” rule doesn’t apply to you. Unfortunately, search engines will still look down on you because of it.
Amazon, eBay, Alibaba, and Etsy get away with the fact that there are always new products being added to their platforms. But if this isn’t your case, you should consider creating a blog so you can offer news to your customers. Have no idea of how to do it? Then look for some online writing services or tools like Hemingway App or BestEssay.Education. You can also search for detailed reviews of services that can help you on it.
# 10 – Weird images file names and alt text
As Google Search can’t read images, it will rely on their file names and alt text to understand what they are about. So if they don’t make any sense, they won’t help you to be on the first page. Go back to your gallery and see how bad the situation is (because you might have missed this point) and start fixing it right now.
# 11 – Missing text on your pages
Your texts can’t be stuffed with keywords, should be engaging, well written, fresh, and so. But they must be there. It is not because you think that category’s name explain itself that you are allowed to leave it with no description at all. Same goes for your delivery process, payment options, and anything else that your customer need so to make a conscious decision.
# 12 – Plenty of 404 errors
Nothing can put someone more off a website than 404 errors. They waste your time and make you think that the company doesn’t care about their customers or sales. So make sure that you keep one eye on them and fix them as soon as you notice them.
# 13 – Low load speed
You are a salesperson, and you know it. If you want to sell something, you have to do it fast. Same way, if your website takes too long to load, it will harm your conversions for sure. It might be caused by heavy content (especially images that you didn’t compress), but it can be your host’s fault. So find the culprit and get rid of it.
Wrapping it up
So there you got 13 SEO mistakes that will bury your e-commerce business if you don’t take action against them. Maybe you didn’t have a clue about them, and it is OK. Just get back to your website and fix what you can – or get help from an expert if you need it. Then all you will have to do is keep following your analytics so that you can see the benefits on your reports.