The idea of having your own business has never been so close by using eCommerce. There are millions of people building their own brand stores online and creating the perfect work-from-home business that they dreamed of. The eCommerce has achieved incredible popularity and it is constantly rising in recent years. Sales increase by more than 16% each year and eCommerce will account almost 15% of all retail sales in North America and 23% in China by the end of 2019.
So, it is obvious that this business method has the potential for becoming the main source of income of eCommerce owners. However, opening an eCommerce store is not that easy, especially when you are dealing with all the competition around you.
In this article, we will go through some of the ways to promote your eCommerce store and achieve greater sales and return on investment.
- Content Marketing
Usually, when people decide to go for this business plan and open their online store, they are not paying attention to their blog. Blogging is the most cost-effective method to promote and drive traffic to your eCommerce store and is the place where people go seeking information about a particular product that you sell.
This might seem like a hard job, especially when you are focused on finding the right products, audience, and whatnot, but it is essential for building a successful eCommerce store. Online stores that have high-quality blogs usually achieve over 50% more website visitors.
- User Recommendation Sharing
Often, online store owners forget to pay attention to the user-promotion, which is basically a content material such as picture, video, or blog post that is shared by someone. The idea where this promotion comes free it is good, but we are mainly focused on the sales, and it is important to know that over 92% of the people trust content generated by their friends or family.
This is where you are going to get the best return on investment (ROI) by simply creating likable and interesting content for your users to share on their social media.
- Social Media
Yes, we have to touch on this subject since it is one of the best marketing options for any eCommerce business right now. However, even though you must create paid ads where you target audiences with specific interests or behavior, you must also attract visitors by engaging with users.
Running an Instagram promotion sounds nice, but it has to be backed up by engaging content. Usually, people create all kinds of giveaways, discounts, coupons and etc. in exchange for like, share or comment. You can also create special quizzes in order to boost user engagement.
- Video marketing
In recent years, video marketing has become the best way to reach your potential customers. Just because they provide much more information about the product or service, it makes them the perfect marketing weapon. Consider the fact that 300 hours of video are uploaded to YouTube every minute and over 60% of the people are more likely to purchase something after watching a video ad.
You do not have to be an expert to do it or get some expensive equipment. It all can be done from your home computer with free video editing software.
- Email Marketing
The goal for every business is to achieve a higher number of sales with the lowest marketing investment or in other words, get the best ROI on marketing strategy. People often focus too much on social media and search engine advertisement, which turns out that it cost too much and frankly when you see the cost on your ads compared to the profits you made from the products, you can end up losing money.
This is where email marketing comes in. It is one of the best marketing strategies for any eCommerce business and also one of the most underestimated strategies. A recent study shows us that by investing $1 in email marketing, you’ll be able to generate $40 in sales, which is unbelievable ROI. However, you must first gather a large email list that you can use later on to get the customers back to your online store.
These are some of the ways you can promote your eCommerce store. There are also different other ways that must come along such as SEO, Keyword Ads, and Internet Display and etc. and they all have to be used together as a well-organized as a team among the NFL betting favorites, but the main thing is to find out the most profitable way of marketing your eCommerce store.