For a client to know whether or not they’re dealing with a trustworthy SEO company the client would have to know a bit about SEO himself. Exactly the basics of what you should know will be discussed in this article. It’s important to have this information to always confirm whether or not your SEO service is providing satisfactory service.
Your Trust Is Everything
As an SEO service, it’s important for you to gain the trust of your clients. To do so you must never assume your client is completely SEO illiterate. The first step towards gaining trust is delivering what you have promised by the deadline specified. The second foremost way is providing reports for verification of your work. Remember the more you know the service you are offering the more repeat buyers you are likely to have because your clients trust you.
Verify The Work
Clients should know how to verify if the work was done to expectation. This means if you were given an excel file containing thousands of backlinks as a client you should have access to tools or know of a tool to verify that your backlinks have been added to the new backlinks you were given. If you don’t know which tools to use you can start by contacting the SEO service you hired.
Scrapebox is a very popular tool because it is multifunctional and it allows you to verify whether or not your links exist on the backlinks you were given. Many clients of various SEO providers were scammed when they realized their links did not exist on the reports that were given to them. Scrapebox also allows you to export all of the links that were found on the backlinks you checked. Due to the fact, Scrapebox is not 100% accurate it is also important to manually check the backlinks that your links were not found on.
Know-How To Use Excel
As a client, you need to know how to use excel. When you receive your report don’t add those backlinks to Scrapebox just yet. Depending on how many backlinks you’re checking with Scrapebox it could take a while to finish. In this case, the first thing you should do is remove duplicate backlinks using excel. You can do this by transferring your backlinks to excel, click data, and next click remove duplicates.
Many scam SEO services will send you a file containing thousands of duplicate backlinks. You might be expecting a report of 100k unique backlinks only to find that 7,000 of the 100,000 backlinks are unique. If you do find that you have a file containing many duplicates ask the SEO service to redo the order or replace the duplicates. How your SEO company responds will determine how trustworthy they are.
You Didn’t Ask
A trustworthy SEO service wants to provide you a legit service that will stand the test of time. This means the backlinks or service they provide you with should stick or stay active for at least a 1-year minimum. Many clients fail to ask SEO services how long their backlinks will be good for. The service you hire should know the answer to this question.
If by chance they do not know the answer to this question this means they are outsourcing your backlinks from a 3rd party and this could be a problem for the client. If your order was not completed to satisfactory it could take longer for the 3rd party to fix the order for whatever reason. Secondly, it will take longer for your questions to be answered in regards to your order because now you have to wait for the response from the third party. To resolve this matter, your SEO provider should be honest if they do outsource their services.
If you are not SEO savvy now is the time to become it. You are the best person to verify your SEO projects. Becoming SEO savvy will not stop a scammer but it will prevent you from getting got!