As a business owner, our strategies need to keep adapting and changing to the needs of the modern market. In this day and age, having a valid online identity is extremely important for just about any business; whether you are a florist, a butcher, a maintenance person, or a writer. The main goal of having this is to bring the awareness of the existence of your company and its services and to subsequently increase the number of customers you have.
There are several white hat tactics that most businesses use in order to rank at the top of a Google page, as well as increase their customers. It seems like the perfect strategy. However, SEO or Search Engine Optimization reveals that there is much more to your business than simply making it rank on Google.
Real SEO techniques allow your web page to be found easily by interested parties; imparting to them the right kind of information that will help them seek out for your business when they require certain services.
A few important SEO strategies that you can use for your small business
- Content Matters
If you have thought about setting up a website for your small business, you are already on the first step. You know how important it is to create good quality content for your website. However, did you know that it is equally important to create evergreen content? That is, creating content that is constantly fresh, new and updated?
A simple strategy that you can use for this is:
When creating blog posts, most bloggers often specify the year in which the blog is being created, or for which year the blog post is relevant to. In order to make your blog post seem timeless, remove the year, and instead, replace it with a phrase. An example of this could be: “The Top 10 Places to visit in Summer 2018”, replaced with “The Top 10 Places to visit this year”. So simple and so effective!
Of course, you need to ensure that you keep updating the content as well so that it is relevant to the time period and the blog post!
- Get your website listed
This is a very important step you must take if you want to get noticed. The best thing about this is that most of it is completely free! All you need to do is spend a few minutes to complete this task.
When customers search for something, they don’t JUST search on search engines anymore. YouTube, map apps, Yelp, and other such apps are also used by customers. In order to get noticed, you need to be present on all these forums.
In case you run a local business, then you already know how important local clients could be for you. In this case, Google My Business could be the next best thing for your small business. Sign up for this app, which will help relevant, local customers’, locate you when they are in need of your services. Immediately, your business will pop up in their search results, thus getting you closer to local clients.
This kind of an app and other apps along the same lines can help your business by positioning you right at the front of SERP’s (Search Engine Results Page).
- YouTube is a great tool
If you are already on YouTube, then fantastic! However, if you are not, prepare to get yourself on it immediately.
YouTube is a great forum to offer friendly solutions to problems and answer relevant information from customers in a fun and interesting way. Creating a YouTube channel for your small business can be a very handy asset, more so, since more and more people are now opting for the ‘video’ option when they are searching for something online. As the strategies of educated customers are starting to change, your business strategies need to keep up in order to reach the customers’ interest and hold down their interest long enough to get a response out of them.
- Using the right tools for generating keywords
If you have already created a web page for your small business, you must be aware of the importance of keywords. Well, there are several apps and websites online which offer to help you target keywords for your business to be noticed and to rank higher. However, these tools are also very expensive and time-consuming.
An easier option? Look for a free app, or an app you might have already paid for but don’t know the complete benefits of. Google My Business and Keyword Planner are two great tools that come along with Google Ads. These tools can easily help you create new and fresh content which doesn’t get lost within a sea of blog posts. These tools can help inspire you to create new content, write on fresh topics and keep your webpage fresh. So, use some of these amazing tools for SEO in Sydney and keep your web content as a priority on Google.