The internet and its associated technology are constantly evolving in our digital age and it is something of an understatement that this has transformed our professional and personal lives. Therefore there is always some way where Technology Can Help Your Business. While some companies make it their business to ensure they have the latest update, version, or invention, they are rarely worth the investment.
In reality, there are only a few core types of technology which make a material difference to a business’ productivity and growth if they are adopted at the right time. Here are 5 ways that modern businesses should use technology to keep up with their competitors, and when possible, take the lead.
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- Secure and efficient IT system
It may seem obvious, but many companies are still relying on old and inefficient IT systems which are slow and vulnerable to cyberattacks. New IT equipment runs quickly and should have an internal network which is secure. This is not easy to do if you have no experience in this area, which is why many businesses rely on IT support companies Leeds to set up and manage their IT system.
- Payment processing system
Whether you are running a brick and mortar shop, a pop-up café, or an e-commerce website, you need to ensure that your customers can pay in the way that they want to. If you can only accept cash, bank transfer, or a limited range of payment cards, you will likely lose sales. To avoid this, you should invest in a card reader so you can accept card payments in person and/or a secure online payment portal for your website.
- Customer relationship management (CRM) software
Running a successful and stable business is reliant on building excellent relationships with your customers. This is difficult to do when you are communicating with them via different communication tools as they may feel underappreciated. To ensure you are managing your customer relationships you should invest in CRM software which will enable you to nurture leads, target customers with appropriate marketing, and increase sales. Click here for the best CRM software for small business.
Even businesses which primarily operate offline should have a website. When people are looking for a service or product like yours, they will use internet search engines. If you do not have a website, you will not be visible. In addition, even if someone has heard of you, when they type your business name into the search engine they will not be able to find out more about you and may get the impression that your business is ‘behind the times’. Make sure you have a website which introduces your business and how you or your product can help customers and encourages visitors to take action (e.g. make a purchase, place an enquiry). Head over to Digital Donut for what to include in a website.
- Social media presence
While social media was originally intended to enable friends and family to keep in touch, it has become much more powerful and can be an effective tool for businesses. By establishing and maintaining a presence on social media, businesses can communicate with existing customers, build new relationships with new customers, promote products and services, and share engaging content to build a following. Social media is a tool for marketing, sales, and customer support.