Airtel & Lionsgate strike strategic alliance for Lionsgate Play in India


Recently, Airtel, Lionsgate, and Starzplay have joined hands to bring premium content from Lionsgate Play to customers in India. Lionsgate is the global content leader, and Starzplay is the international premium subscription platform from Starz. This huge partnership will give Airtel customers access to Airtel Lionsgate feature film content, that will be available on Airtel Xstream app and web platforms.

Speaking of Airtel Xstream App, it has a list of over 10,000 movies and shows along with 400 TV channels.  The content will be available across genres like horror, comedy, drama, action, thriller,  and documentary. The content will be available in multiple languages, and thus, the partnership is expected to turn out to be a good value for the Indian cinephile architecture.

Lionsgate Play is a premium streaming service from Lionsgate and Starz. It offers curated Hollywood content, available in multiple languages for the Indian customer. The initial offering by Lionsgate plays includes the award-winning series like Hunger Games and Twilight Saga and box office hit movies like La La lad movie and Wonder movie. Moreover, the Airtel costumers can access to recent hits like American Assassin, Robin Hood, the Spy Who Dumped Me, A Simple Favor, Saban’s Power Rangers and they can also access old movies like Divergent, Now You See Me 2, Gods of Egypt, Letters To Juliet and Reservoir Dogs.

Here is what Adarsh Nair, the Chief Product Officer, Bharti Airtel said on the partnership:

Adarsh Nair said that he is happy to partner with Lionsgate to bring exciting content from their library to all the Airtel customers as part of the Airtel Thanks program. The mission is to make Airtel Xstream the most loved digital entertainment platform in India and enable best-in-class experience across a range of connected devices and applications. He also added that this partnership will be continued for the long term and the brand will willingly collaborate with many other top content producers from around the world as part of our mission.

Here is what Rohit Jain, Managing Director Lionsgate Play South Asia said on the partnership:

Rohit Jain said that the partnership with Airtel is an excellent opportunity for the Lionsgate Play to expand its premium offerings with the best-in-class partner, a vast feature film library, and a compelling user experience for our customers.  He added that this partnership is another significant step forward in bringing an exciting and unique content experience to our Indian audience.

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By Varnit Yadav

I'm a Computer Science engineering student. Love to read, write and explore. Apart from being a nerd I'm also a fitness enthusiast.

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