HomeNews & UpdatesAirtel to power youth-first digital platform for fitness content

Airtel to power youth-first digital platform for fitness content


Airtel is India’s Largest integrated telco and it has now acquired a strategic stake in Spectacom Global Pvt Ltd under the Airtel Start-up Accelerator Program that focuses on supporting the growth of early-stage Indian start-ups. Spectatacom is conceptualized to produce digital content that gives the people a chance to connect with each other and explore the innovative health & fitness training program. The program is designed by Adnan Adeeb and Zeba Zaidi. Both of them are the creators of the highly popular Devils Circuit military-style obstacle races.

As of now a young Indians are taking up physically demanding X sports such as obstacle racing that allows the digitally connected world to witness the increase in awareness about Health and Fitness. Considering the fact that in India there is a vast young population of appx. 600 mn under the age of 25 years, there is a huge chance to build Health & Fitness based platforms that connect fitness enthusiasts deeper and wider across the country.

Airtel will work along with Spectacom to help people and will make sure to increase awareness and adoption of its cutting age Health & Fitness platform and encourage individuals to overcome mental barriers and achieve their full potential. Spectacom is the second company to join the Airtel Start-up Accelerator Program.  Airtel will help Spectacom by delivering this exciting exclusive digital content through its platforms Airtel Xstream and Wynk Music directly into the homes and smartphones of hundreds of millions of Indians.

Says Adarsh Nair, Chief Product Officer, Bharti Airtel said that the company believe that X sports are all about fitness and he further thanks to the deep penetration of mobile Internet in India, the potential to grow the adoption of Devils Circuit style X Sports amongst India’s youth is immense.

Adnan Adeeb, co-founder, Spectacom, said “As India is becoming a younger nation, it is also becoming a fitter one. Through our collaboration with Airtel, we aim at not just reaching millions with bespoke offerings around Health & Fitness but also give the fitness enthusiasts from around the country, a platform to shine! We have always believed that the real hero is the ordinary guy who overcomes   extraordinary challenges and this will be reflected in all our offerings. We are very excited at partnering with Airtel and look forward to bringing innovative content to life”

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Avatar of Varnit Yadav
Varnit Yadav
I'm a Computer Science engineering student. Love to read, write and explore. Apart from being a nerd I'm also a fitness enthusiast.
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