The importance of digital marketing tools for businesses of all sizes is widely recognized in this day and age. For instance, SEO has become a requisite for most successful businesses given that 68% of all online experiences begin with a search engine.
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This article will take a deeper dive into some other specific digital marketing tools small businesses can take advantage of.
Digital Marketing Tools For Small Businesses
Webflow is a website builder specifically designed to allow companies to maintain total creative freedom when building a website with no prior technical experience. It offers its customers completely editable templates, and a dashboard to manage any design element of your website imaginable.
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They divide their pricing plans into different tiers, with the number of powerful features increasing with level. All plans can be selected by businesses of any size – from smaller ones to fully-sized eCommerce businesses.
It is no surprise that WordPress powers 40% of the websites on the internet: this extremely powerful tool has been at the forefront of the website creation industry for nearly two decades. Users benefit from a directory of thousands of themes and plugins, as well as a huge support network of loyal users.
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A huge attraction of this platform is its cost – it is completely free. Whilst not as simple as others on this list, provided users have at least a minimum level of technical ability and keenness, WordPress can create a beautiful website.
Shopify is another digital marketing tool that specializes in website creation for eCommerce businesses. It has powerful features to support any business looking to sell online, making it perfect for anyone looking to earn some income on the side or build their empire.
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This tool even includes detailed analytics so vendors can truly understand and utilize their sales data.
Despite not being as powerful as some of the other website builders on the list, Wix is still a solid choice. It primarily excels in its pure functionality, particularly for beginners. It facilitates true drag-and-drop capabilities, meaning text, pictures, and any other website elements can be dragged around to your heart’s content.
Web.com is the website builder for those not looking to write even a single line of code. It is extremely user friendly and also offers a drag-and-drop site editor. Additionally, it grants users access to thousands of photos through Unsplash plus plenty of beautiful and fully customizable templates. To top all this off, its customer service is unparalleled.
GoDaddy takes the cake by consistently placing as the number one website builder in TRUiC’s guide on the subject; this is because it is perfect for small businesses. Whilst others might demand more features, the raw value for money it provides small businesses far exceeds that of any other tool on this list.
Hubspot offers a number of powerful tools at absolutely no cost. Businesses are able to implement web and popup forms as well as live chat features to capture an increasing number of leads. It also enables the transmission of marketing campaigns via email plus analysis of the behaviour of your site’s visitors.
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Paid tiers permit customers to access sophisticated marketing automation.
Ahrefs is a thorough tool that acts as a business’s ‘one-stop-shop’ to generate vastly increased traffic to their website. This SEO tool takes advantage of data to provide insights on over 150 million keywords in the U.S. and from other countries around the world.
9. All In One SEO
All in One SEO (AIO SEO) is a commonly-used plugin (with over 2 million downloads) that websites created with WordPress can take advantage of. It is specifically designed to enable businesses to improve the performance of their website and content in search engines.
Yoast is another supremely favoured WordPress exclusive plugin that works with both editors in the website creation tool. It is another important tool in a business’s arsenal to increase the ranking of their content in search engines.
The essential nature of digital marketing for businesses is not in question, what is though, is the best tool a small business can utilize in order to grow. In almost all cases the first step will be a website using one of the creation tools on this list, followed by one of the SEO options included here too.
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To get your business started with this, please see TRUiC’s webflow review.