Whether it is for a blog, an eCommerce business or anything else, there is a lot that goes into starting a new website. Of course, finding the right web designer is important, but there is so much more that goes into planning a successful website. Don’t Worry! Here are the secret tips To Get More Traffic to Your New Website.
Beyond just building a website that functions well, you need to think about getting traffic to the website. Once you build a website, you can’t just sit back and wait for the visitors to show up. You need to deploy strategies that will make your site easier to find while also attracting visitors to the site. In fact, you should start working on some elements of this strategy before you launch the website.
5 Tips To Get More Traffic to Your New Website
1. On-Page SEO
Search engine optimization (SEO) should be one of the key elements to getting more traffic to your site. While there is a lot that goes into a successful SEO strategy, on-page SEO is the foundation of the work. The work you do on-page will do a lot to help search engines understand the purpose of the different pages on your website, and getting it right will be critical for making sure your pages are indexed for the correct search terms.
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You need to perform keyword research for each page and make sure you are optimizing for the right keywords. It isn’t just about using the right keywords in the body text on the page; you should optimize the title, subheadings, meta description and even the URL for the right keywords.
2. Post More Content
You obviously want to have the core pages like your homepage, about, product pages, etc, but you should also work to get more content up regularly. The more content, you have, the more you can target keywords and deploy other SEO strategies. Along with that, a regular content schedule can do a lot to keep visitors coming back.
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If you want to make sure you always have content going up, you should have a blog on your site and plan a content schedule for the blog. Set time aside every week to plan new blog topics and add them to a schedule. Try to make sure blogs offer useful information that will keep your customers interested. Structure your blogs in a way that makes them easy to read and add images to make the pages visually appealing.
3. Use Social Media
Social media offers good opportunities to steer traffic to a website. The best part is that you can do a lot of the social media work without having to pay for ads. All you need to do is have a profile or page on the platform, and then plan to post regularly about your business or site. With that said, you need to remember that social media is more about being social. You should interact with users and try to offer them posts they will find interesting or useful.
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Another tip is to find the right social media platforms. If you try to have a presence on every social media site, it will take a lot of time and effort to keep up. Instead, you should learn about your audience and find the platforms they use most. You can then focus your efforts on those platforms to get the most from your social media strategy.
4. Target Backlinks
Getting links back to your website can do a lot to boost the traffic to your site. First, you can get traffic when people click on the link on the site where it appears. Beyond that, search engines use links as a signal of quality when evaluating web pages. The more you can get links back to your pages, the more it will move your site up in the search rankings.
Posting quality content is one way to get more backlinks. With that said, some content can attract backlinks better than others. As an example, things like infographics, white papers, charts and surveys can do a lot to attract backlinks from other sites.
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You could also look for guest posting opportunities. With guest posting, you offer to write content for a different site in order to get them to link back to your website. You will have to put time and effort into creating the content, but it can be worth it to get the link back to your site.
5. Select the Right Domain Name
You should put a lot of thought into your domain name if you are starting a new website. Your domain name is like your online identity, so picking the right one can make all the difference. Try to pick something that will be easy to remember, but also relevant to your business. It can also help if you have a keyword in your domain. You should also try to go with a .com rather than any of the alternatives.
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Selecting the right domain is a good idea, but that does not mean that your preferred domain name will be available. If the domain is already taken, you could try making a small adjustment to use something similar. Buying the domain name from the owner might be another option. You could also work with a domain brokerage if you need help acquiring the right domain name.
You can do a lot to build traffic for a new website with these tips to get more traffic. As your website grows, you will need to continue with some of the strategies we outlined here and move on to more complex techniques and tactics. After a while, it might even benefit your website to consider hiring a professional SEO firm to focus on increasing traffic while you run your business.