Smartech has provided EaseMyTrip with the resolution to decrease its app uninstall rate to 0.5% and increase its user engagement by 250%. Smartech is an AI-powered growth marketing platform by Netcore solutions. The EaseMyTrip application portal has utilized the Netcore’s Smartech Push Amplification Feature to deliver a customized mobile push notification campaign.

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The push notification campaign helps the company in decreasing its application uninstall rates and hence elevating user retention. Basically, push amplification enables mobile marketers to address the push notification delivery issue caused mainly due to OS-level restrictions on Android and iOS devices. However, with the help of Smartech Push Amplification’s proprietary technology, EaseMyTrip has tackled the challenge of OS-level restriction.

Kalpit Jain, the Group CEO for Netcore Solutions said that push notification campaign is an effective mobile marketing strategy. The main aim of the app marketer is to increase app DAUs, boost conversions and user retention. And the base for all these metrics lies in ensuring maximum push notification deliverability. To be more precise Push Amplification feature helps brands like EaseMyTrip accomplish the set target. He also said that Netcore Solutions is excited to collaborate with EaseMyTrip and play an important role in their growth story.

EaseMyTrip has recently gone through several developments and has recently introduced new products on its platform like travel insurance. The EaseMyTrip has also collaborated with IRCTC for train tickets. Not only this much but EaseMyTrip has used the data-driven approach to run timely push notification campaigns that promote attractive deals and offers for first-time users to encourage early conversion.

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