SEO is extremely important for every website. Unfortunately, getting it to work for you and your business can be expensive.
If you don’t have a lot of time, or you don’t know a lot about SEO, you can hire someone to help. With the global economy, it’s easier than ever to send money to contractors and freelancers all around the globe!
But, that doesn’t mean you have to spend a fortune on SEO.
If you want to save a little money, there are plenty of things you can do to boost your SEO without spending a penny. Here are four ideas to get you started.
Use Keyword Phrases
When SEO first started, it meant using keywords in content. For example, a bridal gown retailer would use keywords like “bridal” and “dress.” Those kinds of keywords are searchable now, but with so much competition, smaller businesses won’t rank for those single words at all.
Instead, focus on longtail keywords. They’re more likely to be searched, and they’re more likely to send people to your site. For example, that bridal gown retailer might use “A-line lace wedding gown” to attract more people to the page.
Know Where to Use Your Keywords
Coming up with longtail keywords is only the first step. You have to know where to put those keyword phrases!
You already know to sprinkle your keyword phrases throughout the content, but a few other places your keywords should appear to include:
- In the title tag
- In the meta description
- In the file names and ALT texts for images
Where the keywords appear in the content matters too. Your keyword phrase should appear in the first paragraph, and its density should only be one- to two percent of the total words on the page.
Add Some Links
Linking is a great way to boost SEO! Links that point to other sites can be helpful, but the easiest way to get started is to backlink to pages on your own site.
Including internal links encourages visitors to explore other areas of your website, but it’s great for SEO too. It helps search engines, like Google, index pages more efficiently, and it can help them improve your site’s ranking for keywords and phrases that appear on multiple pages.
Publish the Right Kind of Content
Don’t think SEO is only about keywords and links. Google is smarter than ever, so no matter how great your SEO strategy, if the content isn’t good, it isn’t going to rank well.
A lot goes into creating a good blog, but at the top of your to-do list is to create high-quality, long-form content. That means creating content that offers valuable information to the reader, and the longer, the better.
There’s no doubt that you should spend more time on your SEO strategy, but that doesn’t mean it has to cost a fortune. There are plenty of little things you can do right now to get more people to visit your website today!