Home News & Updates Gamezop raises Rs. 32 Crores by BITKRAFT Ventures

Gamezop raises Rs. 32 Crores by BITKRAFT Ventures

-

India’s multi-gaming platform, Gamezop has raised Rs 32 crore ($4.3 million) investment from Bitkraft Ventures, Velo Partners, and FJ Labs. Before this, in the year 2016, the company raised 350K.

Gamezop is a platform dedicated to gaming section within non-gaming apps, and it features around 270 high-quality games. There are about 34 million users from across the world that plays on the platform every month through over 1,600 apps that have integrated Gamezop.

The investment firm Bitkraft is one of the largest esports fund and co-owner of the publicly-traded esports ETF, NYSE: NERD. Velo Partners is a global real money gaming fund and early backer of Adda52 and Junglee Rummy.

HTML5 games from top developers are licensed by Gamezop, and then they are embedded in over 1,600 popular apps like; Myntra, Grofers, ShareChat, MX Player, etcetera. The main aim behind this is to enable users of these apps to play games either casually or to win the cash amount. By doing so, Gamezop piggybacks on the distribution network of these partner apps and acquires users without any spending. And, moreover, the partner apps see an average 40% boost in engagement time through games. In addition to this, the partner application even shares 50% in revenue made by Gamezop. The partner applications associated with Gamezop are free to choose between two integration options:

  1. Mobile esports, where users contest on skill-based games in live tournaments to win cash prizes

OR

  1. Free-to-play games, where users play games casually.

Gamezop will use the investment to grow the mobile esports format and establish a presence in select overseas markets through its piggybacking model.

CEO and Co-Founder of Gamezop,  Yashash Agarwal even commented that the growth of mobile esports is genuinely the introduction of the democratic system that has access to competitive gaming and the ability to win real rewards. And, to reveal the true power of mobile esports, the company has decided to take it one step further by going HTML5 and eliminating the need to force app side loads. By doing so, a lot of money is saved, and users go through less friction. Moreover, the CEO and co-founder also showed his trust in the brand and said that “Bitkraft is the clear thought leader when it comes to esports, gaming, and immersive entertainment. And, as a multi-gaming platform, Gamezop has made the right decision by choosing BITKRAFT for investment partners to help them grow the business.”

Moreover, founding general partner,  BITKRAFT, Malte Barth said that “We have been looking to enter the Indian gaming market for a while and with Gamezop they finally got that opportunity.” He further addressed the factors like; proven model ready to scale, extreme capital efficiency, solid product moat, and an unfair advantage in user acquisition, made this partnership more unique.

Subscribe to our Newsletter

To be updated with all the latest news, offers and special announcements.

Gamezop raises Rs. 32 Crores by BITKRAFT Ventures 1
Varnit Yadav
I'm a Computer Science engineering student. Love to read, write and explore. Apart from being a nerd I'm also a fitness enthusiast.

Stay connected

18,632FansLike
10,427FollowersFollow
284FollowersFollow
4,415FollowersFollow
48,200SubscribersSubscribe

Latest Articles

10 Best Discord Alternatives with No Bluetooth Headset Issue

Be it gamers, professionals, or an average individual, everyone is now using one or the other voice or text chat applications.  A normal individual...

10 Best VPN App for iPhone 2020

Most of the times when we hear about a VPN, we think of bulky desktop clients and bloated software. But it is not true....

9 Best Text Editor in Mac (Free and Paid)

A text editor is a handy tool, and you can use it for writing PHP, or merely taking notes for a project. Some of...

4 Advantages And Benefits Of SEO To Entrepreneurs

We have all heard marketers talk endlessly about how to launch a successful marketing strategy. According to them, the key ingredient is SEO. SEO in...

100% Free Copyright Images Sites with No Attribution required

One of the most frequently asked questions by bloggers or social media influencers is where can you find Free Copyright Images that are high...

10 Best Programs for Drawing for PC and Mac (Free and Paid)

Looking for Best Programs for Drawing for PC and Mac? With everything getting digitalized, we can say that we do live in an era...

LEAVE A REPLY

Please enter your comment!
Please enter your name here