Table of Contents
You are in need of some tips on how to improve your website design. This article covers Structural optimisation, White space, Navigation, Color palette, and more. Following these tips will help you make your website stand out from the rest.
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We also discuss the importance of making sure your website looks professional. If you have any questions about website design, please do not hesitate to get in touch with us. Our team will be more than happy to answer your queries.
Structural optimisation
One way to increase conversion is to make it clearer to visitors what needs to be done on your website. Include a step-by-step guide and clear transitions between various parts of a transaction. Look for design inspiration on other websites. To improve your website, analyze traffic data. Figure out what pages are attracting the most visitors. These pages may require UX design improvements. Survey visitors to find out how they found your site.
White space
If you want to make your website redesign more accessible to your visitors, white space is an excellent way to do so. The use of white space breaks up the text into sections that make them easier to skim. Additionally, white space can be placed between different elements to provide visual separation between them. Whether you’re designing a website for a business or a personal blog, white space provides a calming effect and makes reading the content easier.
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Research has shown that whitespace improves comprehension of content by reducing distractions. It also makes important elements more obvious. The use of white space on a website can increase conversion rates by as much as 20%. Here are some examples of websites that use white space effectively. Let’s look at the Google homepage. This site uses mostly whitespace and places its search box in the middle of the page. The design is very clean and minimalist, but it does have a few key elements that make it stand out.
Navigation
A key part of improving your website design for navigation is creating an intuitive site map. This document lists every page on your site, defining each page’s main ideas and categories. Then, it will show you which pages fit into each of these main ideas. Ultimately, this will help you determine the primary navigation items on your website. Read on for more information. But first, let’s look at what it is and how to improve it.
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The navigation on a website is the face of the organization. When visitors navigate easily and find the information they need, they are more likely to stay on the site. A difficult website will only encourage users to bounce instead of spending time browsing. To improve your website’s navigation, consider changing the layout of your website. Try moving menu times that receive a large number of clicks to the front of the site. There are several other design changes you can make as well. If you don’t have the time to research the issue, there are some ground rules to follow.
Color palette
A modern color palette combines warm, cool, vibrant, and dark colors. It also includes neutral white and light grey. These colors can be used to create a sense of urgency and contrast. A striking neon accent color can be used to complement a dark background. These are just a few of the many colors you can use in your website design. There are many more options available for you to choose from, so be sure to explore all of them.
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Before deciding on a color palette for your site, you should consider how your visitors will perceive it. If your website is geared towards sports enthusiasts, bold colors are probably best. If your website appeals to people who love earthy tones, opt for earthy tones. A simple test, such as the Crazy Egg tool, can help you find out which colors will appeal to your target audience. This test will allow you to test out different color combinations simultaneously.
Animation
Modern animation mimics the motion of the real world by using subtle easing choices. The speed of the change is important because human perception of movement varies from person to person. The slower the initial speed, the better, because users don’t want to be shocked by sudden speed changes. Animations also enhance the user experience and draw the eye to the most important information. Whether it’s a product, page, or service, motion helps users interact with a website in a more natural way.
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When properly used, animation helps you explain a complex process to your visitors. Often, explaining complicated products and services on a website is difficult due to limited space and lack of direction. With proper timing and placement, animation can make the user’s experience seamless. It can also reduce bounce rates. And if done incorrectly, it will affect your ranking in Google SERPs. Then again, it’s important to make sure that the animation is appropriate for your website.
Usability tests
Performing usability tests is a great way to find out whether your new website is usable by the target audience. It involves conducting scenarios in which you ask a group of people to complete a series of tasks. Observing how each person performs these tasks can reveal usability issues. We will cover the different stages of this process in this article. Read on to learn how to conduct usability tests on your website.
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Before implementing usability tests, it’s essential to understand how users accomplish tasks. Using usability tests can help you improve your website’s design and functionality by identifying potential problems. To make a usability test more accurate, make sure you recruit users from your target audience. Then, assign them tasks that are representative of their needs. When comparing the results, make sure to identify any errors and inefficiencies that can be corrected.
