Britzo Communications Private Limited an India based Telecom company aiming to connect rural India to digital India. The startup is going to unleash 8 low-price ‘Make in India’ smartphones. Although it is a tough competition out there, we will see how Britzo does in the market.

So far, the company has launched eight 2G smartphones by iVVO under BEATZ, PRIMO, SELFEE, TUFF, and VOLT series. They all have a 201-day replacement warranty as well as 12+3-month product warranty and will be available at 20,000 retailers, and over 900 service outlets making the scenario convenient to its customers.

There will be 3 smartphones under the product category BEATZ, two each under PRIMO, one each under TUFF, VOLT, and SELFEE. The company has also launched its first 4G feature phone SKIPPER with two Android Go 4G smartphones under series STORM.

IVVO from Britzo

All these handsets will range from Rs.649 to Rs.5999. The two 4G smartphones that are named ‘Storm Lite’ and ‘Storm Pro’ will be available in the amount of Rs 4,999 and 5,999 respectively. These two smartphones will have the latest Android Oreo (Go edition) that extends with an assured OS version update.

CEO & Co-founder of BRITZO, Mr Pradipto Ganguly said, “BRITZO has recognized critical pain points of rural consumers and extensively worked towards developing more evolved alternatives to traditional mobile phones. We are delighted to announce the launch of iVVO, which is a direct outcome of our research and innovation-driven approach and are confident that the brand will emerge as the flag-bearer of digitization in rural India. Besides offering unmatched features, we have also worked on the pricing and have simultaneously enhanced our channel partnerships and aftersales services to offer a superb customer experience to our end-users. The brand launch also comes in tandem with the rollout of our first smart 4G feature phone and two evolved 4G smartphone offerings, which is in line with our vision of making superior technology accessible to every Indian.”

The phones will feature an 8MP rear camera with flash, auto-focus, shatterproof screen and a Front camera of 8MP with dual selfie flash. The devices will have 1GB RAM and 8GB storage space and 2GB RAM and 16GB storage space (expandable up to 128 GB). The phones include multilingual support with English and 22 other regional languages, WhatsApp and Wi-Fi tethering and ‘face unlock’ features.

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