JioSaavn is the online music streaming platform and a digital distributor of Bollywood, Hollywood and other regional music across the world. No doubt that JioSaavn has an enormous number of listener base and just because of its popularity and that it is being used by so many people, it is offering the brands the opportunity to connect with its growing listener base and announcing the addition of all-new display and ad products – Maximus and Showcase.
- It is a full-screen display ad that is available at the launch of the JioSaavn app.
- It is a five-second non-dismissible branding product that guarantees maximum visibility as the first impression.
- It appears at the top of the JioSaavn App homepage.
- It is an interactive display product that offers brands a customizable ad placement.
- The always-on ad experience stays anchored and does not disappear while the duration of the campaign.
Both Maximus and Showcase are designed to ensure that brands get the attention of all the listeners on the JioSaavn platform in the most effective way. According to Mr. Gaurav Kaushik, Global Vice-President, Advertising Platform of JioSaavn, the JioSaavn streaming application has always been the most premier destination of advertisers in India and as a part of the evolution the ad industry is continuously working on delivering the most – effective ad experience possible for their brands. He also added that the new opportunity is a sort of blessing to focus on targeted users/listeners.
JioSaavn is the most downloaded OTT music platform in app stores and it is on top among the first to launch native ad products in addition to bringing programmatic audio to India. With its latest display ad offerings and upcoming video unit, JioSaavn aims to provide exposure to the brands in an immersive listening environment.