Meizu Technology, a Chinese company, has launched two new range of budget smartphones: the C9 and the M6T, and M16th that has been kept under affordable premium segment. All the smartphones will be available exclusively on Amazon.in. Meizu is backed by Alibaba, its devices are manufactured in India, supporting Prime Minister Narendra Modi’s initiative “Make in India”. Moreover, Meizu has tied up with Reliance Jio with an aim to further the agenda of digital inclusion and bring feature-packed smartphones at affordable prices to Indians.

The Meizu C9 is the most affordable smartphone in this range. It comes with 13 MP rear camera coupled with a 5.45-inch display having 720×1440 pixels. It has face unlock light sensors, proximity sensors, accelerometer and fingerprint scanner along with 3000 mAh battery at just Rs 5,999. A special introductory offer has been provided by Amazon and Reliance Jio to the users for the first 10 days wherein the device will cost Rs.4,999/-. The sale has started from 5th December on Amazon.

Another handset named Meizu M6T has additional features including multi-frame noise reduction technology, ergonomically sound design and low-level photo experience. It sports 13MP+2MP dual camera which uses a Sony IMX278 RGBW four-colour sensor. It is powered by Octa-core processor for the seamless gaming experience. With the battery of 3300 mAh and a fingerprint sensor, the cost of this device has been set at Rs.7,999/-. This will be available in two colour variants in India that are black and rose gold.

The Meizu M16TH is equipped with a 12MP+20MP dual real camera and 20MP front shooter with f/2.0 aperture that supports 1080p video recording. It had 1.43mm notch display that supports a screen to display ratio of almost 90% thereby distinguishing it from all other smartphones. It runs on Flymer user interface based on Android 8.0 Oreo and is powered by Qualcomm Snapdragon 845 paired with 3010mAh battery. It comes as 8GB and 128GB variant and will be available on Amazon at Rs.39,999/-.

CEO and country head of Meizu India, Ramashish Ray said, “Our industry is trapped in this mad rush of specs vs price, and a commoditized hardware game. Brands have forgone a key consumer need of the smartphone being a personal device and not just a functional handset. The fact that a personal device is also a projection of the self and design plus craftsmanship is a key element of the equation has been compromised. While we will offer great features at competitive price points, we want consumers to start identifying us as a brand, who appeals to their own sense of style”.

Commenting on the launch, Director-Category Management of Amazon India, Mr Noor Patel said, “We are excited to announce Meizu C9 exclusively on Amazon.in. Smartphones are one of the largest categories on Amazon.in and we are committed to providing our customers with the best selection at great prices. With the launch of Meizu C9, we bring to our customers a quality smartphone that combines all aspects of a good user experience.”

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