Netflix is the world’s leading subscription service for watching all the favourite web series and movies on our device. Today Netflix has launched a new lower-priced mobile-only subscription plan in India. Yes, you heard it right, “lower-priced mobile-only subscription plan in India.” This plan is available for mobile and tablet user in India and the “lower-priced mobile-only subscription plan” is priced at Rs. 199 only. Originally one-month plan used to cost for RS. 499, but now for all the mobile and tablet users, the plan costs Rs 199 only. The plan has only been launched for Indian users.
The Netflix Rs 199 features SD streaming, one concurrent stream only, and availability on tablets as well. The lower-priced plan does not support for casting on TV. According to Netflix, a greater number of people in India sign up for the mobile subscription. And so this was a very smart initiative by Netflix to launch the lower-priced plan to compete better with other streaming services like Amazon’s Prime Video and Hotstar.
The Netflix new plan gets added to the other plans which are priced at Rs 499, Rs 649 and Rs 799. Netflix charged Rs 250 as the subscription fee at the time of testing and after giving a thought Netflix changed the price to Rs 199. Other streaming services like Hotstar charges Rs 299 per month while Amazon prime charges Rs 129 per month.
In the letter to its stakeholders, the company said that they believe this plan will be an effective way to connect a larger number of people to Netflix.