Picking the right production company for your needs is not a straightforward task. It would be smart if you took your time weighing your options before coming up with your final decision. Partnering with an Ottawa video production company is a big decision and ensuring that it will be a good fit is imperative. First things first, you want to create a video brief and use it to compare various candidates throughout the evaluation process.
A video is a marketing tool unlike any other. While print media has had its heyday for the majority of the last century, it is obvious that the trend has taken a turn. In fact, almost every promotion nowadays hinges on video as the vital glue to their whole marketing campaign.
You see it on television, social media, video streaming services, and even on electronic billboards. Essentially, consumers look at video ad campaigns to help them pick and choose their purchase decisions.
When you are in need of a video production campaign team, it may not be wise to keep one in-house. Generally speaking, these talents will cost a lot of money and they, generally, will not be able to make up for their costs in the long run.
That is the reason why the best way to go is to hire an external partner. In this article, we are going to find out how to pick and choose the right Ottawa video production company to partner with.
Create a Project Brief to Show the Ottawa Video Production Companies
As mentioned, you need to prepare a project brief before anything else which should happen while you are still planning for the campaign and without any significant resources spent yet. Creating the project brief will reveal key things that might still be a bit murky while you are still on the drawing board.
First up, find out what your objective is and that is what your project brief basically is. It is a summary of all the things that you intend to accomplish with a video that you are creating.
During the creation of your project brief, you will find out any flaws to your campaign that you might want to address first. These can be mismatches to the video ads to your target audience or simply that a video marketing campaign would not work for the kind of product or service you are trying to sell.
Altogether, you might even want to step back and rethink your strategy. It should be remembered that a video marketing campaign can cost a lot of money. And even if done right, if the choice of media simply cannot increase your market share, then you will just be throwing money to the wind.
A project brief is essentially two things. One, it is a summary of your objectives for the kind of marketing campaign you wish to run. And second, it is a tool to gauge the reaction of potential partners. This allows you to choose which video production company will work best with the direction that you set.
Project Brief Overview for Ottawa Video Production Companies
A project brief needs five elements for it to fully serve its purpose. These are the company overview, target audience, project objectives, timeline, and last but not the least, budget. Let us go over them one by one.
The company overview contains all the basic information regarding the business who wishes the exposure from the video marketing campaign. The most crucial of which is the image that the company is often associated with, or the image that the company wishes to portray.
This reflects several aspects of the company as a whole which should include the company’s vision, mission, and most importantly, culture. It may not be sufficient, but knowing what a company is can always jumpstart the creative juices for creating a video campaign.
The next element to consider is the target audience. There are a lot of factors indicative of a successful marketing campaign but none as effective as reaching the target audience. It is never always easy for a single campaign to cover all the intended consumers even if the said customers were able to see the video ad itself.
The reason for this is because there are a lot of dimensions beyond just watching the video. It should be looked at how the target consumers are likely to react to it and how they are likely to influence other people in their own perception of the video ad.
And finally, and perhaps most importantly, the video has to be memorable, the same way that a good movie will not be easily forgotten for the impact it has caused.
In the same way as the company overview, the project objective will also introduce the company to the prospective video company partner.
You should use this opportunity to check if the video company is able to grasp the objectives. Sometimes it takes other parties to affirm your own objectives and it should not be taken as a negative.
Finally, you have to consider if the video company is able to work with you in terms of timeline and budget. Both values are usually flexible and are, in fact, relative to one another.
Project-based services will often ask for more money if you are intent on them to work on a demanding and strict timeline. On the other hand, if you can spare some a few months for the project to complete, you may be able to beg some dollars off the marketing expense.
Looking for Ottawa Video Production Companies
There are a lot of places where you can spot viable candidates for a partner video production company in Ottawa. It may not come as a surprise to you, but they have a way with advertising and, should they make it to your search, then that could be a good sign that they know what they are doing.
As with anything digital these days, the quickest way to gather potential candidates is through online. However, you cannot discount the assurance of a good recommendation.