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LG Electronics India aims Rs 2,000-cr biz from B2B segment

LG, a South Korean consumer electronics manufacturer is expecting a Rs. 2,000 crore business under its Business-to-business segment this year and it is also expecting to continue a 30 per cent year to year growth. The 2B segment of LG electronics in Indi is renamed as Business Solutions. The business solutions now contributes around 10 per cent to the company’s total turnover.

Also See: Buy UTorch Z3 (3D Hologram) Advertising Display LED Fan

As per the records the Business solutions have achieved a huge growth because of the large government buyers such as Indian railways. The growth was potentially seen in two segments:

  1. Display segment
  2. Air segment

LG Electronics India Vice-President and Business Head (Business Solutions) Hemendu Sinha said that the company is expecting  Rs 2,000 crore from this business this year. He also added that for this year and for many years coming, the company is looking  at 30 per cent growth year-on-year  and this is the approach that will be followed in rest upcoming years too. He explained that B2B market is evolving in India in a faster rate than any other segments and the company’s aim to is to grow and expand the B2B segment and a consistent effort from the side of management is done to improve the numbers. He also said that the ongoing slowdown into B2B panel market does not have any impact on the BB business  of LG.

Also See: Kingsoft Office introduces Office software suit WPS Office 2020 in India

The brand introduced new products on Wednesday, which include 130 all-in-one LED screens, transparent OLED, interactive digital boards and new outdoor display just to strengthen its portfolio of display solutions in the Business to Business segment in India.

Oppo Reno 2, Reno 2Z, and Reno 2F With Quad Rear Cameras Launched in India

Oppo, a Chinese consumer electronics and mobile communications has recently unveiled and launched 3 smartphone under the Oppo Reno 2 series in India. The three trios are named as Oppo reno 2, Oppo Reno 2Z and the Oppo Reno 2F.

FEAUTRES OF OPPO RENO 2:

  1. It comes with a AMOLED display of 55-inch full-HD and gorilla 6 protection and the rear panel is protected by Gorilla glass 5.
  2. It is powered by the Snapdragon 730G paired with 8GB of LPDDR4X RAM and 256GB of UFS 2.1 inbuilt storage.
  3. It is baked up by a battery of 4000mAh with support for VOOC Flash Charge 3.0 technology.
  4. It features the G3 optical in-display fingerprint sensor.
  5. It offers a quad camera set up that includes a 48-megapixel Sony IMX586 sensor, supported by 13-megapixel telephoto lens, 8-megapixel wide-angle camera lens and  2-megapixel monochrome lens.
  6. It sports a selfie camera of 16-megapixel .
  7. Both front and back cameras offers an Ultra Dark Mode for low light photography and other features like AI HDR and AI Beauty Mode and Portrait mode.
  8. It operates on Android Color OS 6.1 based on Android Pie.

FEAUTRES OF OPPO RENO 2Z:

  1. It comes with an AMOLED display of 6.53-inch. The Gorilla Glass 5 protection is provided on both the front and rear panels.
  2. It is powered by the MediaTek Helio P90 SoC paired with 8GB RAM and 128GB inbuilt storage.
  3. It offers a rear triple camera set up with a 48-megapixel Sony IMX586 sensor, an 8-megapixel wide-angle lens, and a 2-megapixel monochrome sensor.
  4. It sports a 16MP pop-up selfie camera.
  5. It features the G3 optical in-display fingerprint sensor.
  6. Both front and back cameras offer an Ultra Dark Mode for low light photography and other features like steady mode, AI Beauty Mode and Portrait mode.

FEAUTRES OF OPPO RENO 2F:

  1. It comes with an AMOLED display of 6.53-inch. The Gorilla Glass 5 protection is provided on both the front and rear panels.
  2. It is powered by MediaTek Helio P70 SoC ticking alongside 8GB of RAM and 128GB of inbuilt storage.
  3. It is backed up by a battery of 4000mAh with support for  VOOC 3.0 Flash Charge technology.
  4. It features  in-display fingerprint senso
  5. It offers a quad camera set up that includes a 48-megapixel Sony IMX586 sensor, supported by 8-megapixel wide-angle camera lens, a 2-megapixel portrait lens, and  2-megapixel monochrome lens.
  6. It sports a pop up selfie camera of 16-megapixel .

PRICE AND AVAILABILTY:

  1. The Oppo Reno 2 has been priced at Rs. 36,990 and it will be available for sale from September 20 onwards while the pre-orders will be kick off on September 10
  2. The Oppo Reno 2Z has been priced at  Rs. 29,990 and will be up for grabs starting September 6, while pre-orders start today
  3. The Oppo Reno 2F will go on sale from November, but for now, no price details have been revealed.

Kingsoft Office introduces Office software suit WPS Office 2020 in India

Kingsoft office is one of the leading office software and solutions providers. It has finally announced its official entrance in the Indian market through the global launch of WPS Office 2020. India is the core market for Kingsoft Office after china and it is all set to expand its business in India. WPS Office already has 23 million MAU in India and WPS 2020 is the latest version of WPS Office all in one office software suite. It is available in both premium and free version and is all set to challenge the traditional office suite software available in Market.

Also See: Infinix Hot 7 Review : Affordable Smartphone with Hot Specs!

More than 200 countries enjoy the benefits of services which are delivered by Kingsoft office products. It is compatible with Windows, Android, iOS, Linux, and macOS. Billy Cheng, Head of WPS International Business said that in this new era we need new tools that are easy to use, efficient, light, customizable and user-friendly and that tool is WPS Office 2020. He also added that WPS Office 2020 represents a new beginning and opportunity to break free from traditional methods.

Kingsoft Office introduces office software suit WPS Office 2020

WPS OFFICE 2020 FOR PC:

  1. It supports Windows 10, Windows 7, Vista and XP.
  2. It offers unique features of 110 MB size.
  3. It supports 4 languages.
  4. It features WPS Templates(Resume, Letter, and Card, Calendar, Agenda, Invoice, Business report), WPS Cloud( Cloud Backup, manage Version, Sync between devices, 1GB free storage), and WPS Sink.
  5. It offers additional features like PDF to Word, Picture to Text (OCR), Backup center and file repair

WPS OFFICE 2020 FOR ANDROID:

  1. The new version has a brand-new UI design.
  2. It is lighter and is free to use.
  3. Users can get the recommendation for a smart template on the homepage.
  4. It also features translation in 56 languages.
  5. It gives access to google ML kit.
  6. The unique and special features include templates, WPS Scan, Cloud, Secure Backup.

WPS OFFICE FOR MAC:

  1. It supports all the common formats and users will be able to open files that other people will send them.
  2. It is free to download and features all components in one.
  3. Files can be backed up int cloud and can be accessed through multiple devices.
  4. It provides 8 million useful templates covering all different trades and areas.

Infinix Hot 7 Review : Affordable Smartphone with Hot Specs!

Infinix a few weeks back launched a new smartphone, the Infinix Hot 7. The company has been expanding its smartphone lineup in the country. The Hot 7 comes at a lower price than the Hot 7 Pro launched earlier. The Infinix Hot 7 has been priced at Rs. 7,999.

Infinix Hot 7 comes with a display of 6.19 HD +LCD screen and is equipped with different user-friendly modes such as Read and Eye Care modes to put less strain on the user’s eye. It runs on an Android 9.0 Pie and is powered by a 2.39 GHz octa-core MediaTek Helio P25 SoC processor. It is backed up by a 4000 mAh of battery and sports a dual camera set up at the back that includes a 13 MP primary sensor along with a 2 MP of the secondary sensor. The rear camera offers features like PDAF, dual-LED flash, AI portrait, AI HDR, night, sports, Blues Sky and Text. It also features a dual selfie camera, featuring LED flash Support and AI beauty modes. The dual selfie camera includes a 13 MP primary sensor and a 2MP secondary sensor.

Infinix Hot 7 Specification

Operating system Android 9.0
Display 6.19 HD +LCD screen
Processor MediaTek Helio P25
RAM 4GB
Internal Storage 64GB
Battery 4000mAh
Rear Camera 13MP + 2MP
Front Camera 13MP + 2MP
Weight 159 g

Box Content

  1. Infinix Hot 7
  2. Manual
  3. USB Cable
  4. Charging Brick
  5. Cover
  6. SIM Ejector Pin
  7. Screen Guard

Design & Built

Infinix Hot 7 Review : Affordable Smartphone with Hot Specs! 1

Coming to the built part of the phone; here we get plastic built all over, with two camera and other sensors in the phone. The back panel is non-removable. The device feels quite good by holding but nothing new with the design in this version. The device feels really lightweight and only weighs only 159g. The device consists of 6.19″ HD+ Display that feels so handy while using it in a single hand because of very less bezel and a notch display. It fits perfectly in your hand. The notch also comes with Dual front-facing camera with an additional front flash which is quite useful these days.

Infinix Hot 7 Review : Affordable Smartphone with Hot Specs! 2

Starting with the design part; at the front top, we get a 13-megapixel + 2-megapixel camera beside it whole has a whole lot of sensors, and a Front LED flash. Beside it, we also get earpiece and nothing much.

Infinix Hot 7 Review : Affordable Smartphone with Hot Specs! 3

Coming to the lower side, we get a 6.19-inch HD+ Display which is covered with 2.5D curved glass on top of it. We have no info regarding additional glass protection on top of it. The curve glass gently melds in along with the curved sides, thus making it a joy to hold in the hands without any fatigue.

Coming little bit down we get on the screen back keys which we can edit as per our usage by going into the setting panel.

Infinix Hot 7 Review : Affordable Smartphone with Hot Specs! 4

Turning the phone to the downside here we get a Primary Mic, Micro USB port which also supports OTG and a speaker which is incredibly loud with good treble and no bass. We also get a 3.5mm audio jack at the lower part of the phone.

Infinix Hot 7 Review : Affordable Smartphone with Hot Specs! 5

Coming to the right side of the phone here we get Triple tray slot which offers dual sims plus a microSD card support.

Infinix Hot 7 Review : Affordable Smartphone with Hot Specs! 6

Turning to the other side here we get a volume rockers and power lock key. Both the buttons are made up of high-quality plastic. Further moving to the top side of the phone here we get nothing to mention.

Infinix Hot 7 Review : Affordable Smartphone with Hot Specs! 7

Finally coming to the backside of the phone here we again get a 13+2-megapixel camera with the support of single-tone Dual LED flash. Below that we get a Fingerprint sensor which works quite well.

Performance

The phone comes with a get MediTEK P25 processor which features a 4 GB Ram. This combo makes it quite impressive device at this price. This combo makes the device a good performer. Out of 64 GB of internal storage, you get about 57 GB free after that you can also expand it to up to 256GB as the phone support dedicated tray for Micro SD Card.

We get Antutu Score of 87899, and these scores on a budget device are entirely above average. With this screen size and Quad camera’s, they have also given all the sensors which are required by any ordinary person. No sensor is being removed by the brand. We can use this smartphone with a VR headset, and even while using GPS, it will give you proper accuracy as it also has a magnetic and orientation sensor in it.

Camera Samples

Battery

Infinix Hot 7 Review : Affordable Smartphone with Hot Specs! 16

The battery on the smartphone is packed with a massive large 4000mAh allowing you to sail through an entire day even I would say more than 1.5 days very easily or even more depends on your usage. You can use the device very aggressive usage; still, it is not going to affect your battery life. It will take me approx 2 Hours 40 minutes approximately to charge from 0 to 100% using its default charger. Battery usage of the device is proper.
You will not find even a single complaint regarding the battery part of this phone.

Connectivity

Infinix Hot 7 Pro is the first phone in the budget which supports Dual Volte 4G support at the same time. The device comes with a triple tray slot that supports dual 4G sim at the same time it also enable Micro SD card too. Overall in terms of connectivity, we get a 3.5mm audio jack a Micro USB port which also supports OTG, Wifi, and Bluetooth. So, nothing to worry about.

Verdict

Overall, if you want a device with a proper budget device with all features required by any regular user, then this one is for you.

Pros

  • Dedicated Micro SD Card Slot
  • Dual SIM is also supported that too Dual VOLTE 4G support
  • Very Light Weight compare with any other 4000mAh battery device
  • Quad Camera’s
  • Battery Optimization is well

Cons

  • No USB Type-C
  • New Design can be added
  • The camera can be improved
  • The display can be upgraded to FHD+
  • Bloatware needs to be removed

Buy UTorch Z3 (3D Hologram) Advertising Display LED Fan for $479 Only

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UTorch is one of the new flashlight brands which was registered in the year 2016. The products under this brand is exclusively available on websites such as GearBest. Recently it has launched a Hologram LED Fan which is very cool advertising display for stores, restaurant, shopping malls, museum or any other display area. Here is the Gearbest promo code is – GDQLCPZ3    for Extra Discount.

Buy Now

Features/Specifications:

 Hologram LED fan supports display format which are either MP4, AVI, RMVB, MKV, GIF, JPG or PNG with a black background. It will bring a vivid 3D advertising display in the air. As the image displayed using this hologram LED Fan does not have any borders or backgrounds, it makes viewers feel that the video or the picture is completely in the air. The device is functional with all the three operating System i.e. with iOS, Android and Windows.

Also See: Buy Xiaomi FiMi X8 SE Drone at just $424 Only (Gearbest Coupon)

Hologram LED Fan comes with a high refresh rate of 30hz and provides the HD resolution up to 1600 X 720 pixels. The device is operated via remote control. The remote control is powered by 3 x AAA battery.

In the Box:

In the box you get 1 x Holographic Display Host, 4 x LED Light Bar, 1 x Bracket, 1 x Power Adapter Set, 1 x Remote Control(battery not included), 1 x Set of Screws, 1 x Screwdriver, 1 x Card Reader and user guide.

Buy UTorch Z3 (3D Hologram) Advertising Display LED

Price & Deal:

As per the deal, 3D Hologram LED Fan is only available for $479 and the Gearbest Coupon code is – GDQLCPZ3  

Buy Now

It will be great if you can avail this deal offer as early as possible, because this device can really grab the aDttention of customer to your stores, restaurant or malls.

MSI announces new laptops powered by 10th-Gen Intel processor aimed at content creators

Micro-star International (MSI), a Taiwanese multinational information technology corporation has recently announced a new range and varieties of laptops designed especially for content creators. The device is going to be launched with Intel at the IFA exhibition which is scheduled from September 6th to 11th.

MSI is famous and well known for its gaming laptops but now the company has decided to focus on a line-up for content creators as well. The company has already launched Prestige PS42 last year followed by P65 creator laptops that aimed at ‘content creators’. Now, two more laptops named as Prestige 14 and Prestige 15 are going to be added in the series.

Also See: Google Open-Sources Hand Tracking AI “MediaPipe” for Smartphones

Speaking on the announcement, Green, Chang-Ching Lin, Regional Marketing Manager said, “We are excited to announce that MSI is the first brand to debut the 10th Gen. Intel® 6-Core™ Processors in the segment. With these new additions to our product portfolio, we aim to provide the aspiring as well as established content creators an elevated experience and help them increase their productivity and performance. The True Pixel display further enhance their editing capabilities and give them a pixel-perfect experience”  

PRESTIGE 14:

  1. It is powered by the latest and powerful 10th generation Intel Core i7 processor and comes with True Pixel display.
  2. It features a display of 14-inch and offers 4K UHD (3840 x 2160) screen resolution, 100% AdobeRGB, and an optional Thin Bezel IPS-Level Panel.
  3. It can be configured up to NVIDIA’s GeForce GTX 1650 graphics cards, as well as Intel’s tenth-generation 6-core CPUs.
  4. It supports up to 16 GB of RAM.
  5. It is available in two color options- Carbon Gray and White

PRESTIGE 15:

  1. It is powered by the latest and powerful 10th generation Intel Core i7 processor and comes with True Pixel display.
  2. It features a display of 15.6-inch and offers 4K UHD (3840 x 2160) screen resolution, 100% AdobeRGB, and an optional Thin Bezel IPS-Level Panel.
  3. It can be configured up to NVIDIA’s GeForce GTX 1650 graphics cards, as well as Intel’s tenth-generation 6-core CPUs.
  4. It supports up to 32 GB of RAM.
  5. It is available only in one color i.e. Carbon Gray.

Apart from these two laptops, the company has also announced MSI Modern 14 which features:

  1. A 14-inch of full HD display
  2. It is powered by up to 10th-gen Intel Core i7 processor, NVIDIA GeForce MX250 2 GB GPU, and up to 32 GB RAM.
  3. It comes with Intel Wireless-AC 9560 and Bluetooth 5 for connectivity.
  4. It is available in two color options- Carbon Gray and Silver colors.
Model Prestige 14 Prestige 15 Modern 14
Processor Up to 10th Gen Intel® Core™ i7 U-Processor Up to 10th Gen Intel® Core™ i7 U-Processor Up to 10th Gen Intel® Core™ i7 processor
Graphics Up to NVIDIA® GeForce® GTX 1650 With Max-Q Design, 4GB GDDR5 Up to NVIDIA® GeForce® GTX 1650 With Max-Q Design, 4GB GDDR5 Up to NVIDIA®

GeForce® MX250

2GB GDDR5

Display Up to 14″ 4K UHD (3840×2160), 100% AdobeRGB, Thin Bezel IPS-Level Panel (Optional) Up to 15.6″ 4K UHD (3840×2160), 100% AdobeRGB, Thin Bezel IPS-Level Panel (Optional) 14″ FHD (1920*1080),

close to 100%sRGB

Thin Bezel IPS-Level

Storage 1x M.2 SSD Combo slot (NVMe PCIe Gen3 / SATA) 1x M.2 SSD Combo slot (NVMe PCIe Gen3 / SATA)

1x M.2 SSD slot (NVMe PCIe Gen3) , support Intel M.2 NVMe SSD Device only

1x M.2 SSD Combo (NVMe PCIe Gen3 / SATA)
Memory Up to 16GB LPDDR3-2133 (onboard) 2x DDR4-2666 slots(Max 64GB) 1x DDR4-2666 slot(Max 32GB)
I/O Port 2x Type-C (USB3.2 Gen2 / DP / Thunderbolt™3) with PD charging

2x Type-A USB2.0

1x Micro SD Card Reader

2x Type-C (USB3.2 Gen2 / DP / Thunderbolt™3) with PD charging

2x Type-A USB3.2 Gen2

1x  HDMI  (4K @ 60Hz)

1x Micro SD Card Reader

2x Type-C USB3.2 Gen1

2x Type-A USB3.2 Gen1

1x SD (XC/HC) Card Reader

1x HDMI (4K @ 30Hz)

Network Up to Intel Wi-Fi 6 (802.11 ax) + Bluetooth v5 Up to Intel Wi-Fi 6 (802.11 ax) + Bluetooth v5 Intel Wireless-AC 9560 + Bluetooth v5
Keyboard Backlight Keyboard (Single-Color, White) Backlight Keyboard (Single-Color, White) Backlight Keyboard (Single-Color, White)
Dimension 319(W) x 215(D) x 15.9(H) mm  

356.8(W) x 233.7(D) x 15.9(H) mm

322(W) x 222 (D) x 15.9(H) mm
Weight 1. 29 kg 1.6 kg 1.19 kg
Case Color Carbon Gray

White (Coming Soon)

Carbon Gray Carbon Gray

Silver

Dockabl strengthens its leadership ranks; appoints Sekhar Variam as its CTO

Dockabl is an employee experiencing a platform that provides Software as a service (SaaS) to the companies. As per the recent news, the company announced that Sekhar Variam has been appointed as chief technology officer (CTO) of Dockabl and he will work from the company’s office situated in Bangalore. However, the company is planning to expand its services to other tech centers like Hyderabad and Chennai and wants to strengthen its pan-India presence.

Talking about the history, before being appointed as a chief technology officer (CTO) of Dockabl, Sekhar Variam used to work as the technology head of IncRev Corporation. IncRev is a silicon-based technology company that started 13 years ago. Dockabl’s main aim to appoint Variam as CTO was to strengthen the company’s technological capabilities, building and creating new product lines and expanding existing products.

Also See: Lenovo Legion Y740, Legion Y540 Gaming Laptops Launched

Apart from serving the company in the best possible way Variam is also going to add Artificial Intelligence (AI) and Machine Learning (ML) algorithms to Dockabl’s products in order to ensure that the products become more efficient and user-friendly.

Samarth Masson, co-founder of Dockabl said that the company identifies the ever-changing nature of the business environment and plans that the organization should always stay ahead of all the competition. He also added that with domain-leading professionals like Sekhar Variam, the company is confident of expanding the revolutionary employee experience management product to become more scalable and will be able to deliver even better outcomes for our clients.

Lenovo Legion Y740, Legion Y540 Gaming Laptops With GeForce RTX GPUs Launched in India

Lenovo, a Chinese multinational technology company with headquarters in Beijing has today introduced and unveiled its latest offerings under its gaming brand named as Legion. The brand also launched a new range of desktops, displays, and accessories for the growing gaming community in India. The latest offering under the company’s gaming brand – Legion is known as:

  1. Legion Y740
  2. Legion Y540

Both of them are designed and upgraded in the form that will be welcomed by all the avid gamers of today. The laptops are redesigned and are claimed to be too stylish from outside and savage from inside. At the launch, the Executive Director, Consumer PCSD of Lenovo India has said that the new generation of gamers lives a life that balances work, family, and social life and still they never compromise with their passion for gaming. Which is why the latest offerings by Lenovo is designed to handle the toughest gaming tournament while retaining a clean aesthetic that will not feel out of place in any environment.

Lenovo Legion Y740, Legion Y540 Gaming Laptops

Legion Y740:

  1. It is designed to support the latest PC gaming experiences and is packed with 9th generation Intel Core i7 laptop processor.
  2. It is powered by up to NVIDIA GeForce RTX 2070 Max-Q GPU.
  3. It features an optional Dolby Vision-enabled displays to match its Dolby Atmos Speaker System with Dolby Sound Radar.
  4. It is backed up by an upgraded battery that will last up to six hours.

Legion Y540:

  1. It is powered by the latest NVIDIA GeForce RTX 2060 6G GDDR6 GPU
  2. It comes with 9th generation Intel Core i7 laptop processor which makes it easy enough to handle action-packed multiplayer online battle arena or heart-pounding first-person shooter.
  3. It features Harman Kardon speakers and supports Dolby Atmos.
  4. It is designed to offer a competitive edge and more intense experience.
  5. It is backed up by an upgraded battery that will last up to six hours.

PRICE AND AVAILABILITY:

Legion Y740:

It is available with a 15-inch display and the price for this will start from INR 1,29,990

Legion Y540

It is available with 15-inch of display and the starting price is from INR 69,990.

Both the laptops are available across Lenovo.com, leading e-trailers and the Lenovo stores across India.

Google Nest Hub smart display launched in India at Rs. 9,999

Finally, Google has launched the Google Nest Hub in the country which is ultimately going to take on the Amazon Echo Show. Google Nest Hub was earlier known as Home Hub and it is a popular pick amongst smart displays which can be connected to over millions of devices which include LG, Xiaomi, Phillips Hue, Syska, Tp-Link, Oakter and many more. Google nest hub is built on underlying technologies like Google Assistant, touchscreen display and the presence of native speakers.

FEATURES OF GOOGLE NEST HUB:

  1. It is powered by the Google Assistant.
  2. You can control the ecosystem of your device with your very own voice.
  3. You can configure or schedule routines. These are basically a predefined course of Actions that starts at your voice command.
  4. It comes with a 7-inch touch screen display.
  5. It features an ambient light sensor which allows you to adjust the brightness and color dynamics of the big display.
  6. The device comes with a built-in speaker. However, you can add additional wired or wireless speakers.
  7. Most of the features of the application can be controlled via the Google Home App on your smartphone.

Pricing and Availability:

It is available in two colors:

  1. Chalk color
  2. Charcoal color

In India, Google Nest Hub is priced at Rs. 9,999. As per the launch offer, the buyers will be getting Xiaomi’s Mi Security Camera worth Rs. 1,799 for free with the Google Nest Hub Device.

Google Open-Sources Hand Tracking AI “MediaPipe” for Smartphones

Google has now open-sourced an Artificial Intelligence for smartphone and it is named as  MediaPipe. It is capable of recognizing hand shapes and motions in real-time. The feature was earlier shown is Computer Vision and Pattern Recognition(CVPR) 2019 conference that was held back in June.

Also See: Telecast F7 Plus Notebook – Best 14 inch Ultrabook to Buy?

The Google AI blog post also mentioned that the ability to recognize the shape and motion of hands can be a vital component in improving and enhancing the user experience across various platforms. MediaPipe is built by google using 3 AI models. The models are named as BlazePalm, Hand Landmark and gesture recognizer models and they have the following functions:

  1. BlazePalm also is known as the Palm detector is used to analyze a frame and returning an oriented hand bounding box.
  2. The hand mark model is responsible for returning 3D hand key points from a cropped image region. The best part of this hand-tracking AI is to identify the gestures
  3. The gesture recognizer is used for classifying already computed key point configurations into a group of gestures.

Also See: How and Why to Find your Digital Marketing Niche

The researchers have also mentioned that the Artificial Intelligence open-sourced by google is capable enough to recognize signs like:

  1. Fist
  2. OK
  3. Rock
  4. Thumbs up
  5. Rock
  6. Spiderman

This will be really helpful to a lot of developers to implement gesture recognition technology to their applications. The aim of Google AI is to enhance the functionality and efficiency of Artificial Intelligence. All the interested readers can check out the source code for the AI which is now available on GitHub. The link to the source code is HERE.

LG Gram 17, Gram 15, Gram 14 Lightweight Laptops Launched in India

LG, a south Korean multinational electronics company headquartered in South Korea has launched three new Gram Laptops in India, running Windows 10 Home. The 3 new laptops are named as:

  1. LG Gram 17
  2. LG Gram 15
  3. LG Gram 14

The laptops will go on sale on Amazon India from the next week and LG Gram 17-inch variant laptop is awarded to be the world’s lightest laptop in its category by Guinness World Records in February 2019.

LG GRAM 17 LAPTOP:

  • LG Gram Laptop is priced at Rs. 1,26,000.
  • It will be available on Amazon India from next week.
  • It sports a 17-inch WQXVGA (2560×1600 pixels) IPS sRGB display panel with a 16:10 aspect ratio.
  • It is powered by an 8th Generation Intel Core i7 processor, coupled with Intel UHD graphics, up to 8GB of DDR4 RAM, and a 512GB solid-state drive (SSD).
  • It is backed by a 72Whr battery.
  • It also supports features like fingerprint reader, Precision Glass Touchpad, a backlit keyboard, and DTS Headphone X audio support.

LG GRAM 15 LAPTOP:

  • It is priced at Rs. 98,000.
  • It will be available on Amazon India from next week.
  • It comes with a 15.6-inch display.
  • It is powered by an 8th Generation Intel Core i5 processor, coupled with Intel UHD graphics, up to 8GB of DDR4 RAM, and a 256GB solid-state drive (SSD).
  • It is backed by battery with a back up of a reported 21.5 hours.

LG GRAM 14 LAPTOP:

  • It is priced at Rs.  95,000.
  • It will be available on Amazon India from next week.
  • It comes with a 14-inch display.
  • It is backed up by a battery with a backup of 21.5 hours.
  • It is powered by the 8th Generation Intel Core i5 processor, 8GB of DDR4 RAM, and 256GB SSD.

How and Why to Find your Digital Marketing Niche

Whether you are currently working within the field of digital marketing or thinking/starting out within the industry, it is vital to the long-term success of your business to find the main niche that you can specialize within.

At first, you might believe that this will severely limit your success, as you will have less clientele to potentially work with; but I will explain exactly why this is not the case and really the opposite.

In fact, by niching down your agency, it has the opportunity to grow and scale much faster than it would otherwise.

Stand Out From the Rest

Digital marketing is now a huge industry and in consequence, there are thousands and thousands of agency’s that you are competing against.

When you are within a specialized niche, it allows you to stand out from these competitors.

Let me give you an example from my own personal experience:

Prior to becoming an SEO strategist, I was a law clerk/legal assistant.  Taking my legal experience into consideration, I started reaching out to law firms via email marketing.

Within these emails, I would highlight that I was a former law clerk/legal assistant, now turned digital marketer.  I would then go on to say that I wanted to provide my insight as to what they could do to improve their law firms marketing strategies and bring in more clients.

By highlighting my work experience within the legal field, lawyers felt more comfortable speaking with me regarding their marketing needs.  This was large because I already had hands-on experience working with them, and consequently would be somewhat knowledgeable about the legal field.

This gave me a huge advantage compared to the random digital marketers that send them daily or weekly emails advertising their generic marketing services.

You, Will, Be More Confident

Starting with a new client can be hard!

Everything from coming up with an appropriate price for the proposal, to keyword research, to engagement can be scary when you enter into an unfamiliar business niche.

By niching down, you can avoid this difficulty and be more confident in the services you offer.  Not only this, but your agency will sound more professional when it is known that you predominantly cater to law firms, dentists, or clinics.

This confidence will also show in your personality and in turn shine through into your daily business activities.

Getting Clients Will Be Easier

We all want to spend less time searching for clients and even less time dealing with the “wrong clients”.

 By niching down you can improve your client selection process tremendously and improve your ratio of bad to good clients.

When working within a niche, your clients will no doubt have large networks of other businesses and people within their niche that they readily have access to.

If their business is now booming with extra calls due to your marketing efforts, they will undoubtedly let their colleagues and friends know about you.

This will lead to your agency becoming well known within that particular niche and clients coming to you as opposed to you having to canvass clients.

How Do You Find Your Niche?

Think about what areas you have experience in.  Think about the jobs you had when you were younger or things that interest you.

Are you good with plumbing or mechanics? Plumbing or repair businesses could be your niche.

Are you into fitness? Gyms could be your niche.

Did you have a profession that you worked in prior to getting into digital marketing?

Find something that you have experience or knowledge in and use that to your advantage to get clients within that specific industry to display that you know what their business does and that you are better suited for the job than a regular digital marketer that specializes in anything and everything.

Conclusion

There are so many ways to try and find that special niche that will help you stand out and start getting clients easier and getting clients better results.  This will help your agency retain longevity amongst the heavy competition in digital marketing today.

Author Bio

Dylan Bergum is the co-founder of Two into Media and aims to be the go-to digital marketing agency in Toronto.