Public is a Location-based social network app. It has recently registered a whopping 10 million users within 6 months of the launch. It has become the fastest Indian social application to cross this milestone is such a short duration.
Public was designed for people to record and share happenings around them enabling real-time local updates, especially in the Tier II and Tier III cities. With this, one million videos are being created every month on PUBLIC and all these videos empowered the local community to stay connected and informed. Moreover, PUBLIC was lunched by In short and it has become the number 1 ranked application on the play store in the category in a short span of six months.
Commenting on the milestone, Azhar Iqubal, co-founder and CEO, Inshorts said that the application Public is giving each individual a platform to connect with their local communities and the rapid growth of the application is demonstrative of the strong desire of people to stay connected with their localities. In just 6 months of the launch, Public app has earned the number 1 position on the play store. He also added that more than 50 Mn users are expected to use Public after the completion of one year of the launch.
The Public app is available in 5 Indian languages: Hindi, Bengali, Gujarati, Tamil, and Telugu. And, as per the words of Co-founder and CEO of Inshorts, the app will be available for use in all Indian Languages in upcoming months.
The app provides the distribution of local happenings in the regional areas and promotes the consumption of relevant content in regional communities. The exponential rise of Public app is thus a manifestation of the growing demand for vernacular content in Tier 2 and 3 cities of the country.