PVR Launches “AUDIT-AIR-IUM” - Country’s FIRST Clean-Air Cinemas using Green Tech

PVR Ltd which is India’s largest cinema house on Monday took an innovative step to combat air pollution. They became India’s first company to design a central air purification system to fight the air pollution inside your cinema halls. This technology is powered by Nirvana Being which uses Green tech to cleanse air inside cinemas. AUDIT-AIR-IUM is an innovation by PVR Ltd to provide a refreshing and rejuvenating movie experience to its viewers.

In the launch, Mr Sanjeev Kumar Bijli, the Joint Managing Director of PVR, Ltd. said, “In the recent years, the air quality in India has deteriorated considerably. In times like today where air filters and purifiers are no more a luxury, but a basic living necessity, we at PVR are striving to address this growing cause of concern. We have developed this model in association with Nirvana Being by retrofitting our properties with air purification technology to create a cleaner environment for a refreshing cinematic experience.”

This Audit-Air-Ium will be installed in some of the major cities across India which include Delhi-NCR, Mumbai, Bengaluru and Hyderabad covering mainstream screens, Gold class and playhouse cinemas. All these cities are chosen because they have the worst air quality as declared by WHO. The first Audit-Air-Arum is inaugurated at the Directors’ cut Ambience Mall, Vasant Kunj. Coming to details, this “clean air theatre” concept is able to maintain indoor Air quality as per the National Air Quality Index(AQI) that is under 100 and will be able to add 15 minutes extra to one’s life in three hours of movie watching.

Mr Jai Dhar Gupta, Founder of Nirvana Being, commented “By partnering with PVR, we aim to create a holistically safe and healthy environment for families to enjoy cinema with complete peace of mind. It is an established fact that Delhi has hazardous ambient air –  combine that with the fact that indoor air is 5-10 times more polluted (than outdoor air) due to other pollutants as well as allergens – we think this initiative is simply “Responsible Business”. Nirvana Being is a market leader in Indoor Air Quality (IAQ) compliance and PVR Ltd., India’s largest cinema chain intends to establish a new benchmark in the multiplex industry through this collaboration. Nirvana Being and PVR Cinemas will retrofit air purification systems so that the patrons can watch movies in a luxurious and healthy space to completely unwind from their hectic lifestyle. This remarkable initiative, Audit-Air-Iums, will surely revolutionize people’s cinematic experience!”

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