TCL Electronics is a Chinese multinational consumer electronics company that designs, develops and manufactures products like TV, AC, washing machines and other small electrical appliances. TCL is one of the best in the TV and consumer electronics segment, globally. The company is trying to imitate its global success in India with the launch of their new product; the 65X4TCL 65X4 which is going to be India’s first Google certified Android QLED TV. The TCL 65X4 has been priced at Rs. 1,49,990 but it will be available at a discounted price of Rs. 1,09,990 through a festival season offer. The device will be available for consumers from October 25 via Amazon India.
Mike Chen, Country Manager, TCL India at the launch said, “Our aim, from the very beginning, has been to make the latest entertainment technology available to the masses. The upcoming launch of the TCL 65X4, India’s first Google-certified Android QLED TV, is in line with this vision. Through this product, we are confident of elevating the home entertainment experience of India’s growing young consumer base and providing them with cutting-edge technology at the most affordable rates.”
The hype around the TCL 65X4 is due to the fact that it comes with a wide range of hi-tech features. The display has a resolution of 3,840 x 2,160 pixels with a special micro dimming technology that offers amazing contrast and viewing experience. The display is a 65 inch panel, powered by a 64 bit quad-core CPU and dual-core GPU. The TV comes with MEMC (120 Hz) along with TCL’s proprietary algorithm for stunning details at every point.
The TCL 65X4 also comes packed with Harman Kardon speakers and Dolby’s advanced DTS post-processing technology for the powerful sound experience. The CPU and GPU are paired with 2.5 GB RAM and 16 GB of storage for flawless multitasking. There are a built-in Chromecast and Google Assistant with Android 8.0 Oreo that allows users to interact with their voice as well. The company is also trying to increase its popularity by partnering with retailers like Reliance Digital, Croma, Vijay Sales and also by the establishment of a manufacturing facility in Andhra Pradesh.