If you are envious of those lovely social media contents, which are filling your social newsfeed and wondering how you can create the same kind of contents for your brands, then here it is. That is the right post for you!
You need to understand that you are not the only one. Around 55 percent of the marketers report about resources lacking for high-quality content development across the entire industry. You can even use what you learn for your audience and inform the same of your future contents. In this post, we will cover some of the fantastic ways of developing unique and out of the box contents.
First of all, you need to understand the importance of contents in social media. Always remember, your content should be as such so that it can call forth a reply from the audience, ultimately driving them to buy your service and product. However, if you think about the social audience, for instance, a specific group, then you can make use of the details you get to frame a much better and meaningful content which will certainly ensure that the viewers take a definite action.
On-site content development
There are several ways you can create content on-site. In case you have any retail location, then you can go in-store and then gather some content. The main fact regarding shooting inside the store is that you will be surrounded conveniently with all the necessary products. You can leverage this to come up with specific contents as well as a content library which you can pull from as per the need.
The events cannot be forgotten at any cost. No matter whether you are hosting an annual event or several influencers on-site for shooting a video, just take the advantage. In fact, audiences will also love to have those behind-the-scenes and exclusive contents. At the same time, you will have loads of contents with you at the end of the day along with a wide variety of video and imagery to select from when you want to post on the social media. Just ensure that you have the proper photography disclosures along with a stable wifi- connection.
Repurpose the existing assets
There are chances that you may have many digital asset stuff from the various promotional stuff lying all across. With the help some simple tools, one can use the content by optimizing it for the social media. In case you have video access, then just use them. Nowadays, platform algorithms basically give importance to the video contents, and Facebook video is receiving more reach than the Facebook photos, say around 135%. The long commercials can be cut down into bite-sized, making them social friendly and shareable across networks.
Content development – In-house
According to the concept of some marketers, for the in-house content shoot, there is a significant requirement for expensive and elaborate on-site studio. However, it is not so. One just needs to have a small office space with room for reusable materials. Just, keep a small amount of lighting equipment along with a tripod. Then you are on the right track!
With this small studio in-house, now you have complete freedom to create content as per your choice. Just imagine, your creative team draws a unique concept for holiday post which needs to be made life tomorrow. What will you do in such a situation? However, no problem! Just visit the shop, get the wrapping paper backdrop and an iPhone and your work is done, your vision can be made life in no time.
Content developers – Third party
Just like events, one can come across several ways in which you can get assets of third-party, which include photography services, influencers of social media and user-generated contents. Let’s start with the Carusele influencers’ specialty service. You must be wondering what Carusele is? Well, in brief, I can just say that Carusele is not any rocket science but a specific system for content targeting for influencer that is used for leveraging a special approach to the influencer market which combines the influencer marketing power and media purchasing to assist brands in reaching the group of targeted audiences – all over the social media.
The Carusele influencer program includes a huge amount of quality contents which are actually developed by the influencers. In fact, this is said to be the best part of this entire program. Here, we are talking about unique and quality contents featuring the brand which you can utilize on the channels. Yes, if you have the rights to the content then you can just repurpose the content as per your need. And having the content rights is quite general for the Carusele campaigns. In fact, you can often see that clients use the influencer contents for award shows, billboards, magazine spread, etc.
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Isabella Rossellini is a marketing and communication expert. She also serves as a content developer with more than seven years of experience. She has previously covered an extensive range of topics in her posts, including business, Marketing, and start-ups.