HomeNews & UpdatesVivo Emerges as the No.1 Brand in 10-15K price segment

Vivo Emerges as the No.1 Brand in 10-15K price segment

According to GFK, vivo registered an unprecedented 48% growth in volume and 33% growth YoY in value.

-

Vivo is a premium global smartphone brand and has entered in Indian market in late 2014. Vivo has completed five glorious years in the country. Today Vivo has announced that it has recorded its highest ever market share of 22.5% in terms of value and 21.4% in terms of volume in September 2019. According to GFK(Growth From Knowledge), Vivo secured 48% growth in terms of volume and 33% growth in terms of value at a time when the industry grew at 11% and 9% volume and value, respectively.

Vivo has gained customer outreach by launching innovative and budget-friendly smartphones in the year 2019. It has emerged as the top brand in the 10k-15k price point in Q3 as per the GFK. Speaking of the brand’s success, as per the GFK, the latest smartphone by Vivo- the Vivo S1 has turned out to be the highest-selling model in the 15k-20k price segment in September.

The latest report of GFK has clearly mentioned all the pointers that make Vivo as the number 1 brand in 10-15K price segment. Nipun Marya, Director-Brand Strategy, Vivo India, expressed his delight on the latest report by GFK and said that Vivo has always been a customer-centric brand, and it will continue to be the core of the brand’s growth and success in India. He also added that the Vivo’s market has witnessed a constant rise over the past several months, and the latest GFK numbers are a testament to the continuous acknowledgment of the brand’s efforts by our customers.

With success achieved in five years, the brand plans to build a strong foundation to create a successful long-term brand in India by bringing innovative products backed by an aggressive marketing strategy.

Subscribe to our Newsletter

To be updated with all the latest news, offers and special announcements.

Avatar of Varnit Yadav
Varnit Yadav
I'm a Computer Science engineering student. Love to read, write and explore. Apart from being a nerd I'm also a fitness enthusiast.
- Advertisment -

Stay connected

18,405FansLike
10,427FollowersFollow
447FollowersFollow
4,151FollowersFollow
48,200SubscribersSubscribe

Latest Articles

Corporation Formation: Current Legal Requirements

Many people are launching their own businesses; according to studies, 427,842 business applications were submitted in August 2021 alone. A popular business model chosen...

10 Tools Every Startup Should Use

In 2020, the number of businesses less than a year old was recorded as 804 398, the highest number in over twenty years. For...

How Product Videos Help With Conversion?

In 2021, Product Videos ad spending on video advertising is expected to reach US$92,253 million. It is estimated to expand at a 12.55 percent...

6 Business Phone Service Trends: Cutting The Chord

Recent statistics regarding business phone services have shown that overall, from 2019 to 2025, the VoIP market is expected to develop at a CAGR...

How General Liability Insurers Adapt To Change?

The insurance industry has been under pressure to innovate for quite some time. The adoption of Big Data analytics in insurance may have proven...

Top 4 Insurance Comparison Sites In The US

The number of insurance companies has grown significantly in response to the growing scale and scope of risk in the last two decades, with...

LEAVE A REPLY

Please enter your comment!
Please enter your name here