Vivo is a premium global smartphone brand and has entered in Indian market in late 2014. Vivo has completed five glorious years in the country. Today Vivo has announced that it has recorded its highest ever market share of 22.5% in terms of value and 21.4% in terms of volume in September 2019. According to GFK(Growth From Knowledge), Vivo secured 48% growth in terms of volume and 33% growth in terms of value at a time when the industry grew at 11% and 9% volume and value, respectively.
Vivo has gained customer outreach by launching innovative and budget-friendly smartphones in the year 2019. It has emerged as the top brand in the 10k-15k price point in Q3 as per the GFK. Speaking of the brand’s success, as per the GFK, the latest smartphone by Vivo- the Vivo S1 has turned out to be the highest-selling model in the 15k-20k price segment in September.
The latest report of GFK has clearly mentioned all the pointers that make Vivo as the number 1 brand in 10-15K price segment. Nipun Marya, Director-Brand Strategy, Vivo India, expressed his delight on the latest report by GFK and said that Vivo has always been a customer-centric brand, and it will continue to be the core of the brand’s growth and success in India. He also added that the Vivo’s market has witnessed a constant rise over the past several months, and the latest GFK numbers are a testament to the continuous acknowledgment of the brand’s efforts by our customers.
With success achieved in five years, the brand plans to build a strong foundation to create a successful long-term brand in India by bringing innovative products backed by an aggressive marketing strategy.