Xiaomi becomes the largest exclusive brand retail network in India

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Xiaomi, the Chinese electronics company that focuses on making smart phones, smart TVs, and other smart devices has today announced that it has expanded it’s offline retail network and inaugurated it’s 2500th Mi Store in India. As per the recent study conducted by Channelplay, the brand has emerged has as the leader with the largest exclusive brand retail network in India.

The latest Mi Store is located in Karnataka. With the launch of the latest store, the brand continues to witness its success and expansion. As per the information available, Xiaomi has Mi stores present across 790+ cities in India. These stores provides exceptional brand experience to is customers across the nation. Mi store aims to expand its reach to people beyond towns and districts in India. With the Mi store available in almost all the cities, the customers get the chance to to explore, experience and buy Xiaomi products under one roof.

The Mi store are a prime example of Xiaomi’s innovative new retail concept that focuses on engaging retail user experience. Xiaomi has also emerged as the largest exclusive brand retail network over other competitors like Samsung India, followed by Cafe Coffee Day, Dominos India and Bata India.

The brand’s retail network includes:

  • Mi Homes
  • Studios
  • Mi Stores

As per the recent study, the Xiaomi’s retail network is 44% bigger than Samsung India,48% bigger than Cafe Coffee Day (CCD), 108% bigger than Dominos India and 117%+  bigger than Bata India; in terms of exclusive brand retail presence

Muralikrishnan B, Chief Operating Officer, Xiaomi India said that the brand started its offline journey in India in 2017 and the expansion gain the momentum in 2028. he said that the journey is full of learning and today the brand has been able to establish the largest exclusive brand retail network in India with Mi Homes, Mi Studios and Mi Stores. Th company has crossed the milestone of 2500 Mi Stores in less than a year across 790+ cities & towns and extremely proud to be bringing the best specs, with highest quality at an honest price with an exceptional retail experience to our Mi Fans in all rural areas.

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By Varnit Yadav

I'm a Computer Science engineering student. Love to read, write and explore. Apart from being a nerd I'm also a fitness enthusiast.

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